Digital Marketing Manager (Software/Saas)
Oxfordshire (Remote Working)
Up To £65,000
Hays Marketing are pleased to be supporting a locally based software company who are looking for an experienced Digital Marketing Manager. This is a great opportunity for a marketing expert with good all round digital knowledge to take the reins and own all company digital marketing activity with particular focus on PPC, SEO, email and Lead Generation.
Responsibilities
- Plan and execute company digital marketing functions
- Design, build and maintain our social media presence
- Use SEO practices to optimise articles and increase visibility
- Launch and optimise various PPC campaigns
- Design and implement direct email marketing campaigns
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights, and optimise spend and performance based on the insights
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- Proven hands on experience in creating and managing digital marketing campaigns
- Experience presenting findings and reporting into C-suite level colleagues
- Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools, PPC (Google Ads) and SEO
- Working knowledge of HTML
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Be able to explain/turn complex marketing concepts into easy to understand content
If you have any questions click apply now or feel free to email
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