To support the Head of Marketing and Demand Generation Manager in executing integrated marketing campaigns with high quality content and manage several key marketing channels, most notably physical and digital events and social media ensuring the delivery of key targets.
Key Responsibilities of a Marketing Communications Specialist
- Work alongside the Demand Generation Manager to plan and document the annual event calendar, comprising webinars, trade shows, exhibitions, conferences, customer user groups, and other innovative online formats, to meet the strategic needs of the business and in accordance with the annual budget.
- Work closely and collaboratively with all members of the Marketing team to ensure pre and post-event marketing activity and event logistics are executed to fulfil event KPIs
- Develop a content marketing strategy to support the breadth of markets operated in and their associated marketing objectives
- Produce original written and visual content to support integrated marketing campaigns, in conjunction with the Demand Generation Manager and supported by the Digital Marketing Assistant, to ensure successful demand generation activity. Typical formats will include case studies, blog posts, email marketing campaigns, marketing and sales collateral, social media content, infographics, promotional items, and more
- Develop and execute social media campaigns across platforms, to increase followers, engagement and support demand generation activity.
Key Competencies of a Marketing Communications Specialist
- 5+ years marketing, content or marketing communications experience,
- 3+ years experience running successful international events marketing programmes, including virtual and physical events.
- Demonstrable experience in creating high-quality written and visual content, utilizing external agencies as needed.
Benefits
- Private Medical Insurance
- Birthday Off
- Purchase up to an additional 5 days of holiday
- Employee Assistance Programme
- Aim to finish work at 2pm on Fridays
- Better Working: We embrace hybrid working and, where it is operationally practicable
- Pension scheme via NEST.
Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.
March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment's Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Consultant: Donna Jackson