We have an excellent opportunity for a Marketing & eCommerce Manager to join the team of anaward-winning independent home interior brands based in Bracknell, Berkshire.
About the role As Marketing & eCommerce Manager you will develop and deliver both the ecommerce strategy and a multichannel marketing strategy, ensuring commercial growth whilst building brand equity. Duties include:
- Leading a high performing team that comprises marketing, brand and creative expertise
- Playing a key part in growing the business in the UK and beyond
- Focusing on both incremental new customer growth and strong customer retention
- Overseeing the work of supportive external agencies including performance marketing, SEO and web development
- Collaborating with other key departments such as the Product, Customer Service, Sales, and Merchandising teams.
Key responsibilities:
- Create and manage communication strategies to maintain a consistent brand voice and messaging across all platforms
- Communicates weekly/monthly/seasonal performance of digital marketing, including Paid Social and PPC activity, Email and overall customer acquisition and retention
- Lead and manage campaign execution across channels working with the creative teams, ensuring requirements are outlined and marketing deadlines are met
- Working closely with the product team to ensure products are well-represented and commercially focused
- Own and plan each year the content calendar to support all functions efficiently
- Responsible for budget management and modelling, monitoring performance and setting KPIs.
- Allocate budgets effectively ensuring maximum return on investment
- Monitor and analyse market trends, consumer feedback and competitive activities to adjust brand and marketing strategy
- Improve the effectiveness of organic marketing channels, reducing the reliance on PPC
- To set the brief for PR, directing external resources to deliver coverage on both brand and product coverage month on month
- Ensuring the team delivers a best practice approach to Search Engine Optimization, and shape content accordingly
- Overseeing the effectiveness of the website user experience
- Identifying areas of opportunity to optimise engagement conversion rate
- Working with the Creative and Content team to ensure that brand assets and marketing messages are on-brand and in line with seasonal campaigns and marketing objectives
- Owning the CRM and Email strategy, working closely with the Content team to plan and create the weekly email sends and automations
About the rewards For the role of Marketing & eCommerce Manager you'll work 37.5 hours per week Monday to Friday, and there on offer:
- A salary of up to £60,000 per annum, depending on your experience.
- 25 days holiday plus bank holidays
- Company discount
- Office engagement events
About you To be successful for the role of Marketing & eCommerce Manager, you'll have the following experience, personal skills and attributes:
- Ideally a Bachelor's degree in marketing or related field
- 5 years plus experience in brand and marketing at senior management level
- Experience of overseeing creative and technical marketing teams
- Professional experience utilising tools for media relationship management (CRM) software, and social media monitoring
- Proven experience in managing a successful launch of campaigns within a brand and retail environment
- Experience in managing PR and creative agencies or the equivalent in-house teams
- A strong understanding of all the marketing channels and how they operate
- Strong people management skills and experience
- Commercially savvy and can identify opportunities
- Ability to prioritise and manage workload
- Good writing and communication skills
- Excellent people skills including a professional and diplomatic demeanor
About the company Our client is an independent furniture brand, passionate about producing quality, contemporary and inspiring pieces designed in-house. They have been in the industry for over 18 years, bringing aspirational and attainable designs to homes across the UK. Easy and effortless from start to finish, their client experience goes beyond finding the perfect piece of furniture, enabling customers to find a product they're going to love that will become the cornerstone of their home.
How to Apply Please note that eRecruitSmart is advertising the role of Marketing & eCommerce Manager on behalf of the Hiring Company and your CV will be sent to the Hiring Manager who is responsible for the vacancy that you have applied to. Please only apply if you consent to these terms.
You must reside in and have eligibility to work in the UK. Please note, only suitable applicants will be contacted. If your address and contact details are not on your CV, you will not be considered.
We look forward to hearing from you!