My client isn't your average law firm. They are an award-winning, Legal 500 ranked team known for their commitment to growth, fostering strong relationships, and an ambitious approach to providing full-service legal guidance for businesses, families, and individuals.
They are looking for an experienced and talented Marketing Manager to join their dynamic team in Farnborough.
The main purpose of the role is to lead and execute strategic marketing initiatives to enhance the company's brand visibility, drive client acquisition, and support the business goals. This role involves close collaboration with the Heads of Department and Strategy Board to create impactful campaigns, develop engaging content, manage digital channels, and analyse marketing performance. You will be responsible for managing a team of Marketing Assistants and Executives.
Responsibilities include:
- Develop, implement, and oversee a comprehensive marketing strategy aligned with the firm's growth objectives and practice areas.
- Plan and execute multi-channel campaigns to increase brand awareness, reach new clients, and support client retention.
- Manage and oversee content creation for website, social media, blog posts, newsletters, and client communications.
- Collaborate with fee earners to produce articles, blogs, vlogs, case studies, and client alerts.
- Optimize and manage the firm's digital presence, including website, SEO, SEM, and social media.
- Monitor and analyse digital metrics, including website traffic, social media engagement, email open rates, and conversions.
- Ensure brand consistency across all marketing materials, communications, and client touchpoints.
- Work with external vendors (designers, agencies, printers) as needed to create high-quality marketing materials that align with the company's image and values.
- Develop and implement strategies to strengthen client relationships.
- Work closely with the business development team to create and promote client-focused events, seminars, and webinars.
- Conduct research on industry trends, competitor activities, and target audience behaviour to identify opportunities for the firm.
- Provide insights to the Strategy board on market positioning and recommend new marketing initiatives.
- Track, measure, and report on the effectiveness of marketing campaigns, providing regular updates to leadership.
The ideal candidate will have a strong background in marketing, preferably within the legal or professional services sector, and bring creativity, strategic thinking, and a data-driven approach to the role. You will have a strong understanding of digital marketing including SEO, SEM, social media and analytics tools.
Whilst we would love to be able to respond to every application we receive, it isn't always possible. If you have not heard from us within 7 working days, please assume that your application has not been successful on this occasion.