We have a fabulous new role, working for a highly regarded London based healthcare organisation, as their new Senior Content Editor. This newly created permanent, full-time role will support the marketing team in delivering high-quality marketing and communication across the wider organisation's activities. Working closely with the Marketing Manager and Operations Manager, the Senior Content Editor will be responsible for the day-to-day ownership of three websites, and acting as a brand guardian, you will ensure marketing activities remain consistent in visual identity, messaging, and tone of voice, when communicating news, marketing the company's services, and telling inspiring stories.
Some of the key responsibilities of the Senior Content Editor will include:
- Monitoring and reporting on website usage and traffic, and monitoring website performance, e.g. page load times, user engagement and other metrics
- Editing and proofreading content, meeting high standards of accuracy and quality
- Writing engaging content to maximise SEO, optimising webpages, by conducting keyword research and regular updating web content
- Writing and editing user-focused E-E-A-T copy for clients' websites across B2B and B2C sectors, adapting writing style to engage brand targets audiences
- Creating engaging content for blog channels and email marketing, as well as contributing to various print-marketing activities across the company
- Working with the wider marketing department to complete content gap analysis and content audits
- Provide support to internal users to ensure they can navigate the website and its features
The successful person will be educated to degree level in a marketing, computer science, web design (or equivalent) and will have proven experience in day-to-day website management and development. You will have experience of writing user-first, SEO-friendly copy for websites or blogs and possess strong copywriting skills with the ability to create content to tight deadlines. You will be a creative self-starter, able to initiate ideas and contribute to marketing strategy development. First class written and editing skills in English are essential as are familiarity with HTML and CSS and CMS platforms such as Salesforce. Knowledge of Google Search Console, Ahrefs and SEMrush is desirable, however training will be provided. Experience of, or an understanding of marketing and communications in the health care sector would be an advantage.
This role offers an attractive salary and company benefits. For further information on this highly desirable Senior Content Editor role, please send your CV with a short cover note, outlining your interest.