Overview:
Brand new opportunity to join a rapidly growing e-bakeware company as an SEO & Digital Campaign Strategist dedicated to revolutionizing the baking experience with innovative, high-quality products. The brand's mission is to inspire bakers of all skill levels by providing top-notch bakeware and products. As the brand expands its digital footprint, they're seeking passionate individuals to join its dynamic team and help shape the future of home baking and commercial baking.
The Role:
This multifaceted role is perfect for a Digital marketing expert who thrives in a fast-paced, growth-oriented environment. You will be at the forefront of the brand's digital strategy, driving organic traffic, optimizing ad spend, and ensuring cohesive, high-impact campaigns across all platforms.The role requires you to provide strategic insights and management-level guidance as instrumental in propelling the brand to new heights:
- SEO Strategy Development : Analyze current SEO performance and identify areas for improvement. Develop a comprehensive SEO plan to significantly boost organic traffic. Provide detailed, actionable instructions for the SEO assistant to implement.
- Product Description and Ingredient Listings Management: Overhaul and refine product descriptions and ingredient listings for accuracy, engagement, and SEO optimization. Guide and support our assistant in executing the outlined changes.
- Ad Budget Oversight: Review and optimize Google Ad and Facebook Ad budgets. Identify cost-saving opportunities and strategies to maximize ROI. Deliver high-level insights and recommendations.
- Campaign Management : Coordinate the development and launch of monthly campaigns, including email newsletters, website banners, IG reel videos, blogs, and lookbooks. Ensure timely delivery and maintain a consistent brand voice. Collaborate with content creators to meet deadlines and quality standards.
- Product Merchandising Strategy: Analyze sales data and consumer behaviour to enhance online store performance. Develop and implement strategies for showcasing best-selling products to drive conversions.
- Integrating AI Tools: Introduce and manage AI tools for data analysis, customer insights, personalized marketing, and process automation. Provide strategic guidance on AI implementation and train staff to maximize benefits.
Requirements:
- Proven experience in SEO strategy development and execution.
- Strong background in digital campaign management and content coordination.
- Expertise in Google Ad and Facebook Ad budget management.
- Excellent analytical skills and experience with sales data analysis.
- Familiarity with AI tools and their application in marketing and operations.
- Exceptional communication and project management skills.
- Ability to provide high-level strategic insights and actionable recommendations.
- Experience in the e-commerce or bakeware industry is a plus.
Salary:
Upto £45,000 per annum
Location:
Flexible Full time - Remote - United Kingdom
Benefits:
Holidays 28 - 20 plus bank
Pension: Standard Pension nest
Laptop: MacBook Pro