Digital Analyst (6-Month Contract)
Leading Travel Company
Surrey - 3 days in the office
£300-£325 per day inside IR35
Join a forward-thinking travel company dedicated to revolutionising their customer experience. Seeking a skilled Digital Analyst for a 6-month contract to lead and execute key projects using Adobe Analytics, Contentsquare, and Ensighten for tagging. This role is perfect for am experience Adobe Analytics expert eager to make a significant impact on our digital transformation.
As a Digital Analyst, you will be pivotal in managing three major projects that are critical to the digital strategy. Your expertise in Adobe Analytics, along with hands-on experience with Contentsquare and Ensighten, will help drive the success of their initiatives. This is a fantastic opportunity to work on impactful projects that will enhance the digital footprint and improve customer experiences.
Role & Responsibilities
Booking Funnel Migration:
- Lead the migration of the booking funnel from an outsourced website to an in-house platform
- Ensure robust tracking and reporting are in place during and after the migration
- Collaborate with cross-functional teams, including developers and UX designers, to optimise the booking funnel for better conversion rates
Brand Website Merger:
- Manage the analytics integration and data consolidation as the client merges two brand websites.
- Develop and execute tracking strategies to monitor performance, user behaviour, and engagement on the unified site
- Provide data-driven insights and recommendations to guide strategic decisions and enhance the merged website's performance
Customer Experience Enhancement:
- Utilise Adobe Experience Platform to analyse and optimise customer journeys across digital touchpoints
- Leverage Contentsquare for deep user experience analysis and identify areas for personalisation and enhancement
- Work closely with marketing and product teams to implement customer experience improvements based on comprehensive data analysis
Skills & Experience
- Proven expertise in Adobe Analytics and Adobe Experience Platform
- Experience with Contentsquare for user experience analytics
- Proficiency with Ensighten for tagging and data layer management
- Strong understanding of web analytics and tracking implementation
Benefits
£300 - £325 per day, Inside IR35, Surrey - 3 days in the office, 6 month contract
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page
Digital Analyst / Web Analyst / Adobe Analytics / Adobe Experience Platform / Contentsquare / Ensighten