Location:
Cowley – Field Based
Contract type:
Full time
Hours:
40 hours per week, Monday to Friday
Salary:
£35,000 per annum, plus car / car allowance, 33 days holiday, pension, life assurance, employee assistance programme, wellbeing support, and flexible benefits scheme
About the Job
You'll have an important part to play managing the implementation of our CRM strategy for Unipart Group. HubSpot was introduced as the Groupwide CRM in 2023 and adoption has been very good. In this exciting role you'll shape and develop the way we are using HubSpot further to support our operations and growth objectives. Working within the marketing team, you will work with a wide range of stakeholders and be the key point of contact for CRM queries and developments.
Here at Unipart we don't just have a way of working, we have The Unipart Way. It allows everyone in our team to pursue their own personal and professional goals to a world class level, through Unipart's ‘From Gate to Great' training and development program.
As Commercial Effectiveness Executive you will focus on driving forward the Group improvement plan to gain greater use, insights and ROI from the CRM to support Unipart Group's growth objectives.
As part of your key responsibilities you'll:
- Ensure the Groupwide CRM strategy is in line with the business strategy to support UG growth and develop our understanding of our prospects and customers
- Work with sales, business development and marketing to create and influence the implementation of one Group improvement roadmap to increase usage and value from the CRM (including segmentation)
- Develop reporting on customer funnel performance, measuring against KPIs and benchmarks and supporting on developing consistent reporting on this per division and for Group
- Establish data quality checks (automating where possible) to ensure data quality meets specified quality and legal compliance standards
- Create workflows to nurture prospects and marketing leads and support operational needs
- Set up templates (reports, dashboards, forms etc.) to optimise consistent use across the teams
- Keep up to date with CRM innovation to continually improve customer engagement
- Be the CRM point of contact for the business and third-parties
About You
We'd love you to have the following skills and experience, but please apply if you think you'd be able to perform well in this role!
- Experience of working with KPIs & SLAs
- Strong planning, organising and time management skills
- Excellent communication skills, written and verbal
- IT Literate with a proficiency with CRM software
- Analytical with strong problem-solving skills
- Experience in continuous improvement
- Customer Focussed
- Team player with a positive attitude and the ability to work under pressure, as well as on their own initiative
- Attention to detail combined with a desire to deliver quality output in line with agreed customer expectations
- Ability to embrace change and take on new processes
Our recruitment and selection process has been developed to ensure that it is consistent, fair and provides equality of opportunity - all selection decisions are based solely on technical and behavioural competencies. We do not discriminate on the grounds of race, colour, or nationality, ethnic or national origins, sex, gender reassignment, sexual orientation, marital or civil partnership status, pregnancy or maternity, disability, religion or belief, age or any other current or future protected characteristic as defined in the current Equality Act of England and Wales. As an organisation we also promote an environment which encourages diversity of characteristics and thought, where you feel included, safe and confident to be the best version of yourself and do your best work every day.
You may have experience in the following: CRM Manager, Marketing Operations Executive, Sales Operations Specialist, Business Development Coordinator, Customer Relationship Manager, Sales Enablement Executive, Marketing Analyst, Commercial Strategy Specialist, CRM Analyst, Sales Effectiveness Coordinator, etc.
REF-215 925