Job Title: PR and Social Media Manager
Location: Welwyn Garden City - Hybrid 3 days per week onsite
Remuneration: Competitive salary Day Rate Inside IR35
Contract Details: Contract, 6 months Initially
About the role
We are thrilled to be recruiting a talented and experienced Clothing PR and Social Media Manager to join our client's team at their dynamic and thriving organisation. This exciting role is a Parental cover contract opportunity, offering the chance to make a significant impact within the fashion and retail industry.
Responsibilities:
- Define and implement a comprehensive PR, Social & Influencer strategy for our client's clothing line.
- Collaborate with the Campaign and Media team to launch PR and social plans aligned with our client's overall strategy and brand direction.
- Manage a team of 4, including our in-house PR professionals, and oversee social and influencer agencies.
- Plan and execute PR / Influencer events and activations within budget, seeking innovative ways to engage journalists and customers.
- Lead and develop the in-house PR & Influencer team, acting as the main contact for all PR-related queries.
- Foster strong relationships with key journalists, influencers, talent, and agents to enhance brand reputation and garner positive press coverage.
- Coordinate the launch of key licence product partnerships with ambassadors and manage influencer partnerships to maximise deliverables and brand exposure.
- Set and manage the PR & Social budgets, ensuring compliance with forecasting guidelines.
- Develop and track KPIs for all activities, adjusting plans as necessary.
- Oversee and support local market teams in aligning PR, Social, and Influencer plans with business objectives.
Requirements:
- Excellent verbal and written communication skills, with the ability to communicate complex concepts effectively.
- Experience within a clothing or Fashion Brand
- Experience in external stakeholder management and building strong industry networks.
- Proven experience in budget and agency management within the retail/fashion sector.
- Familiarity with tracking tools and the ability to define and track KPIs.
- Comfortable working in a large team and collaborating with other marketing communications channels and campaign teams.
- Strong leadership and team management skills.
About us
At our client's organisation, we strive to become every customer's favourite way to shop. We are committed to serving our customers, communities, and planet a little better every day. We embrace diversity and create an inclusive culture where everyone can be themselves. As a Disability Confident Leader, we are dedicated to providing an accessible and inclusive recruitment process. We offer diverse working patterns to suit individual needs and support blending office and remote working.
Join our client's vibrant team and be part of an organisation that values and celebrates individual differences. Apply now and be part of our exciting journey!
Please note: Only shortlisted candidates will be contacted
Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.