Do you want to work for one of the leading media & entertainment groups?
Our client is the home to some of the best-known and loved radio stations across the UK. We are looking for an enthusiastic, creative and detail-focussed Marketing Executive to join the team on a full-time basis.
Overview of the role
The Engagement Marketing Team is part of the entrepreneurial Enterprise division, driving incremental revenue, customer data and deepening listener engagement through Interactive Services such as Premium Rate competitions and other paid-for and non-paid-for solutions across a number of different channels, like our big cash competitions that you'll hear across our network. Our job is to make sure that listeners engaging with our on-air, online and mobile content have a great experience and keep coming back
You will be working across all of the radio brands as well as the online competitions platforms. You will be driving the day-to-day operations of our highly successful Interactive Services and Premium Rate competitions on-air and online, while helping to grow this revenue stream and ensuring our customers have the best possible experience.
Measures of Success...
In the first few months you would have:
- Got your head around the dynamics of the industry, regulation and systems we use to deliver Interactive Services.
- Developed an understanding of our brands and their different audiences; how they engage with us and how we deliver the services they want and love.
- Fed into forthcoming campaigns to make sure they are as good as they can be, delivering 'best-in-class' entertainment and engagement.
Responsibilities of the role
- You will be responsible for ensuring all Engagement Marketing campaigns are set up, tested and performing as expected.
- Be part of a team that delivers über-engaging, market-leading campaigns, whilst supporting our programing and other teams to deliver key messaging.
- Providing the day-to-day operations and post-campaign services for our Engagement Marketing campaigns, with a focus on our online competitions platform, Win+, ensuring the correct implementation and delivery of all campaigns across all channels.
- Sourcing images and writing briefs to create eye-catching and engaging creative solutions which capture the imagination of our audiences and engage them with our services.
- Feeding into the development roadmap of the relevant technical systems and solutions, ensuring Our best-in-class solution.
- Pro-actively coming up with new ideas, hypotheses and testing opportunities to increase revenue and data-led opportunities.
- Spotting trends, issues and opportunities, ensuring the team can capitalize on any opportunities and resolve any issues quickly and efficiently.
- Setting up, testing and monitoring all campaigns, ensuring they are fully optimized, compliant and ready for launch.
- Ensuring all relevant and necessary compliance processes are adhered to and monitoring output appropriately to ensure Global maintains a 'Best Practice' compliance record.
- Reporting on Engagement Marketing campaigns, feeding back results to key stakeholders quickly so that any necessary adjustments or augmentations can be made to live campaigns.
- Being on-hand for all customer queries and liaising with our Customer Support Team to ensure they have enough knowledge and can respond to customer queries appropriately.
- Working closely with the rest of the Engagement Marketing team and other key stakeholders to conceive, develop and launch new, innovative campaigns across multiple channels.
- Providing technical troubleshooting to internal stakeholders and liaising with suppliers to resolve any campaign or usability issues.
- Working and liaising with our relevant technology suppliers on all technical issues, services and updates.
What you will need...
- Excellent attention to detail is a must
- Excellent organisational skills, being able to spin multiple plates at the same time
- Passionate about operational processes and customer service
- An enthusiastic, proactive and creative zest, being able to think on your feet and come up with ideas which will really capture our audiences' attention.
- 18 months+ experience in a marketing or operations role
- Ability to work in a very fast-paced and dynamic environment
- A good head for technology and technical systems and an understanding of what is needed to improve them
- An understanding of consumer trends, and what engages different audiences
- Excellent problem-solving and troubleshooting skills
- Good knowledge of Microsoft Excel and other Microsoft Office programmes
- Be comfortable talking to stakeholders at all levels of the business, negotiating with external partners and liaising with administrative contacts
- A 'customer first' attitude
- A fast learner with a desire to acquire new information
- An incredible work ethic and happy to roll up your sleeves and get your hands dirty