DIGITAL MARKETING ANALYST
BASED LEICESTER
HYBRID WORKING (3 DAYS IN THE OFFICE)
Exciting newly created opportunity to join a growing Financial Services business as the lead Marketing Analyst in their marketing team. Strong analytical skills coupled with experience using Google Analytics and experience using CRM software will be important.
You'll be responsible for leading on the reporting and analysis initiatives, becoming the company's data guru. You will provide the team with insightful dashboards, reports, and actionable recommendations to fuel growth and optimise marketing investments.
Key Responsibilities:
- Assume full ownership of CRM software and identify opportunities for further optimisation.
- Assist with monitoring Google Analytic, AdWords, search console and tag manager and support with developing tagging requirements.
- Leverage your analytical expertise to contribute to acquisition strategies by identifying and proposing new customer insights including audience segmentation, campaign creation, and reporting success metrics aligned with our objectives.
- Establish and maintain a pipeline of ad-hoc analyses, identify reporting opportunities, and translate complex data into clear, actionable insights for informed decision-making.
- Assist in the development and implementation of the CRM measurement strategy.
- Collaborate with the wider marketing team to provide campaign insights for marketing campaigns.
Experience required
- You'll need circa 2-4 years experience of working in an analytical role in the Marketing space (as for example a digital marketing analyst, performance marketing analyst etc)
- Proficient in Google Analytics (GA4) ideally gained in an E-commerce context
- Experience with CRM software management such as Salesforce, Hubspot, Pipedrive
- Confident using key software including Google Data Studio, Power BI, CRO tools
- Experience with automated marketing tools such as Pardot, Marketing Cloud, Mailchimp would behelpful
- Proven track record in data analysis and presenting compelling insights from complex datasets for various audiences, ideally including senior leadership.
Interested? Please send your cv to Emma Jerome via the link provided
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.