- Commercial GTM Marketing Manager
- Up to £58,800 per annum
- Long term temporary contract through to 30th June 2025
- Hybrid role - Working 3 days a month from either London or Reading and the rest remote working
- Nationwide travel to customer sites
Working for a global technology company we are looking for an experienced Commercial GTM Marketing Manager to join this fast growing and dynamic area of their business.
Be part of a team that values collaboration and diversity of thought and style. As part of this team, you will bring process, clarity, and detailed communication to our maturing channel marketing programs. You will have a clear impact by making it easier for our partners to work with us through predictability, consistency, and simplicity. The days of marketing a device on specifications is gone. We need to land new stories around how the device is the window to cloud services and how businesses need to be AI ready.
Our core priorities for the business are:
- Lead Industry in AI PCs
- Deliver Growth and GM
This person will be responsible for the end-to-end channel marketing planning and execution, taking both corporate and local campaigns, promotions and programmes to build partner plans - targeting all audiences from Enterprise managed customers through to Small Businesses and Education. The ideal candidate is energetic with superior project management skills, B2B marketing experience and confident in orchestrating integrated marketing efforts across multiple stakeholders and partners.
This person will also be involved in launch events for future business products and therefore needs to drive extraordinary partnerships and relationships with corporate teams, local stakeholders as well as marketing agencies and partners (resellers/ Distributers).
Responsibilities
- Evolve, deliver, measure and monitor our Marketing activity through channel resellers and distributors.
- Evolve, deliver, measure, and monitor our learning and readiness programs both with our external channel partners and the broader internal workforce.
- Evolve, deliver, measure, and monitor our Customer Workshop program through our channel partners.
- Drive the transformation of our partners' marketing capability.
- Partner with our CMO organisation to amplify our to-customer campaigns through partners. Track ROI, impact and feedback on lessons and improvements.
- Support our Co-marketing plans with our partners including Coop planning, deployment and claims
- Execution of to-partner events and building a community in our channel. Delivering these things in a way that support the readiness and training objectives.
- Support device launch with readiness and partner plans
- Develop quarterly marketing materials to support promotions.
- Support with budget management including quarterly close, PO generation and receipting
Key skills and experience:
- Experience in managing complex projects with multiple stakeholders
- Experience in Marketing campaign management and execution
- Strong analytical and reporting skills
- Project management experience and a strong ability to set priorities, establish process or drive improvements on existing methods
- Ability to work effectively both independently and collaboratively?within fast paced, diverse cross functional teams with minimal supervision.
Preferred:
- Experience in B2B Go To Market
- Passion for Technology (not necessarily from Tech industry)
- Marketing or Business Management degree