Key Responsibilities:
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Social Media Management:
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Develop, implement, and manage social media strategies across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.).
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Create engaging and relevant content, including posts, stories, and videos, tailored to our target audience.
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Monitor social media accounts, engage with followers, and respond to comments and messages in a timely manner.
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Track and analyze social media performance using tools and metrics, providing regular reports on engagement, reach, and follower growth.
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Marketing Campaigns:
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Assist in planning and executing digital marketing campaigns, including email marketing, paid social media ads, and influencer partnerships.
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Collaborate with the creative and content teams to ensure consistent brand messaging and visual identity across all channels.
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Manage the development of marketing materials, such as brochures, newsletters, and press releases.
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Content Creation:
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Write, edit, and proofread marketing copy for various platforms, ensuring it aligns with brand voice and values.
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Assist in producing multimedia content, including videos, graphics, and blog posts, to support marketing initiatives.
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Collaborate with designers and photographers to produce high-quality visual content.
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Market Research:
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Conduct research on current trends in social media, digital marketing, and industry developments to stay ahead of competitors.
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Analyze customer behavior and online trends to inform future marketing strategies.
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Community Engagement & Brand Awareness:
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Foster relationships with influencers, partners, and community leaders to promote our brand.
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Assist in organizing and promoting events or webinars to engage the community and increase brand awareness.
Requirements:
- Proven experience as a Social Media Coordinator, Marketing Assistant, or similar role.
- Strong knowledge of social media platforms, digital marketing strategies, and content creation.
- Excellent communication and writing skills.
- Experience using tools like Hootsuite, Buffer, Canva, and Google Analytics.
- Creativity and an eye for detail, with the ability to design visually appealing content.
- Ability to work both independently and collaboratively as part of a team.
- Strong organizational and multitasking skills.
- A passion for staying up-to-date with social media trends and digital marketing best practices.