£54K/yr
England, United Kingdom
Permanent, Variable

Area Sales Manager Lawn & Garden

Posted by Parkside Office Professional.

Our well known client is looking for a Area Sales Manager to cover Scotland, Borders, Northern Ireland and Isle of Man, this role is for their Lawn and Garden range.

Salary £53,500

As this role is field based you will require a full driving license and the ability to travel within the region of the role with flexibility for frequent overnight stays as required.

Role:

Power Products is a highly successful division, delivering strong profitability to the client. We are seeking a goal-orientated candidate to succeed in an important role for the further development of the Division's business.

The prime responsibility for this role is to achieve Power Products agreed commercial objectives, through effective account management of the Franchised Dealer Network; to include Unit sales, Parts sales and a variety of Dealer Support and promotions as required with a focus on their robotic range. The role will involve working closely with dealers in the assigned territory to develop strong manufacturer/dealer partnership offering the necessary support and guidance to dealers in the delivery of our mutual objectives.

Main Responsibilities:

  • Provide the primary personal link between the dealer network and the client and create a proactive working environment and partnership with the dealers at all levels.
  • Contribute to the sales and marketing strategy and communicate best practice on marketing and promotional activities with regard to Miimo.
  • Ensure retailers have adequate product and sales training/coaching to support their sales objectives.
  • Have an in-depth knowledge of Miimo from a sales (feature and benefits) and technical point of view so training and coaching refreshers, helpful tips and shortcuts can be delivered with credibility (training will be given).
  • Forecast accurately monthly sales, and achieve monthly, quarterly and annual sales targets in line with area and product sales forecasts and budgets, with the introduction of countermeasures where required.
  • Manage and motivate franchised dealer staff at all levels to consistently provide our customers with excellent customer service and to achieve overall divisional objectives utilising available tactical resource and products.
  • Ensure medium and long term plans exist for the continuing development of the dealers, area and overall network coverage to promote and grow sales within the product groups, to ensure the area can achieve the clients future aspirations, in conjunction with their Strategy.
  • Liaise, plan and assist with local promotions, shows and PR and utilise the national show programmes to best advantage for the product groups in the area and nationally.

Qualifications, skills and experience:

Required

  • Relevant experience in a similar role.
  • Good communication and interpersonal skills.
  • Experience of selling and achieving commercial targets.
  • Experience of collaborating with a team to achieve set objectives.
  • Analytical skills to collate and present relevant data.
  • Understanding of the dealer business or distributor sector.
  • Proficient in excel, intermediate in Word and Power Point.
  • Full driving license and the commitment to travel extensively so that sales results and extensive dealer contact are maintained.
  • Be prepared to undertake frequent overnight stays away.

Desirable

  • Knowledge of the sector including competitor activity.
  • Similar role in manufacturer/retail environment preferred.
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