Digital Analyst
Leeds, 2 days a week in the office.
£25k-£35k + Excellent Benefits
Our client has an exciting new opportunity for a Digital Analyst to provide analytical support to meet the business requirements across the business. Utilising Adobe Analytics & the company's database to provide customer insight & trading performance across web channels, publication groups, product categories etc. Focusing resource on improving online sales through greater understanding of onsite journeys.
Responsibilities
Understand and appreciate the commercial strategy of the business.
Work directly with the brand units to map business requirements to data analysis.
Develop and maintain clear and concise reports to influence website developments.
Provide status reports to management.
Have an in-depth understanding of existing and emerging digital marketing channels.
Develop working relationships with all business owners of digital marketing strategy to support and assist with the business transition to an online driven community.
Work closely with the other areas of the business on cross team initiatives to drive return on investment opportunities.
Provide insight to the web development team to prioritise customer journey and functional developments for the company's websites
About you
1-2 years experience in an Analytical Role or recent Graduate
Experience in Web Analytics (Google Analytics, Adobe or Similar) preferred.
Experience of A/B or multivariate testing.
Must be able to think creatively about issues and find a resolution.
Educated to degree level or equivalent business-related qualifications
Ability to work with high level of accuracy, and attention to detail to time critical deadlines.