Our client
Nigel Wright are thrilled to be supporting this end to end marketing agency in Newcastle, with a wide range of clients across tourism, professional services, education and public sector. With a focus across creative, marketing and insight, they deliver fantastic solutions for their clients, creating meaningful partnerships to enable businesses to reach their full ambitions.
The role
We are looking for a strategic media planning & buying candidate who is looking for a new challenge who wants to drive campaigns across digital and traditional spend for a wide range of businesses. You will be excited about leading and growing a team as our client looks to make this pivotal hire and develop the department.
Planning is very key to this role , we are looking to speak to candidates who are able to hit the ground running, can make recommendations and nurture relationships from brief to ROI.
The role is hybrid and salary is very much dependant on experience.
Day to day responsibilities
- Development of comprehensive media strategies and plans based on client objectives, target audience insights and market trends across a variety of client sectors and budget levels
- Analysis of media consumption patterns to identify the effective media channels
- Negotiation and purchase of advertising space across a variety of media channels including (but not limited to) broadcast, print, OOH, mail and online
- Maintaining and growing the agency's media network
- Ensuring that the wider team is aware of new and emerging media opportunities
- Preparation and presentation of media strategies and campaign reports
- Input and involvement in media-related new business opportunities
- Maintenance of in-depth knowledge of current media trends, consumer behaviour and industry developments
About you
- Strong understanding of media metrics and analytics tools
- Proficiency in media planning software and digital advertising platforms
- The ability to interpret data and market research to inform media strategies
- An understanding of how to achieve marketing objectives through media planning
- The ability to develop comprehensive media plans aligned with client goals
- Creative thinking to develop innovative media solutions
- Media buying and rate negotiation across broadcast, print, OOH, mail and online
- Client and media owner liaison and relationship building