CRM MANAGER | HYBRID WORKING | LADIESWEAR BRAND | £45K - £50K | GLOUCESTER
An established lifestyle brand that is known for its reliable clothing ranges is continuing to implement growth strategies for their UK & International Markets. To achieve ambitious plans, there is now the opportunity for a CRM Manager to join the team.
This is a newly created position and an opportunity for a proven CRM Manager within the lifestyle/apparel space, to come in and take the reins. We need a data driven and commercially led CRM Manager who enjoys digging into the data to identify opportunities.
This is a big opportunity for someone to join a business experiencing consistent growth with no signs of slowing down - in fact, think double digit growth!
Day to day your responsibilities in the position of CRM Manager will include owning the customer strategy (acquisition and retention), from planning through to evaluation. You will be responsible for:
- Creating an acquisition plan with all stakeholders including third parties
- Managing customer database and responsibility for health and maintenance
- Work alongside the Head of Marketing to build out seasonal communication plans
- Asses the commercial benefits of building a loyalty scheme
- Report all key KPI's with actionable insights
- Execute lifecycle campaigns
- Identify customer segmentation and how to target through email/direct mail campaigns
To be considered for the position of CRM Manager, you will offer the following:
- Proven in owning and delivering CRM strategies within fashion/lifestyle brands
- Comfortable switching between being operational and strategic
- Highly commercial and analytical - able to deep dive into reports to extract key commercial opportunities
- Knowledge in catalogues/DM
- Has successfully launched and/or managed loyalty schemes
- Confident in multichannel retail
- Thrives from being hands on and working at pace - highly organised with a vision to grow the team
- Examples of how you have been responsible for growing acquisition, retention, CLTV and ATV growth rate
To find out more about the position of CRM Manager, apply today!
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