My client, based in Stockport, Cheshire, is on the look out for an eCommerce Manager!
Position Overview:
The eCommerce Manager will be responsible for managing and growing our eCommerce brand. This includes overseeing sales and promotions, managing social media presence, optimizing our Shopify store, and executing email marketing campaigns. The ideal candidate will have a proven track record in eCommerce brand management and a deep understanding of online sales strategies and digital marketing.
Key Responsibilities:
eCommerce Brand Management:
- Develop and implement strategies to build and sustain the eCommerce brand.
- Monitor and analyze brand performance metrics to identify opportunities for growth.
- Ensure brand consistency across all online platforms.
Sales and Promotions:
- Plan and execute sales strategies to drive revenue and achieve sales targets.
- Develop and manage promotional campaigns to boost product visibility and sales.
- Analyze sales data to measure the effectiveness of promotional activities and make data-driven decisions.
Social Media Management:
- Create and manage social media content to engage and grow our online community.
- Develop and implement social media strategies to enhance brand awareness and customer engagement.
- Monitor social media channels for trends and opportunities, and respond to customer inquiries and feedback.
Shopify Management:
- Oversee the daily operations of our Shopify store, ensuring optimal performance and user experience.
- Implement and manage Shopify apps and integrations to enhance store functionality.
- Coordinate with the design and development teams to update and improve the online store.
Email Marketing:
- Develop and execute email marketing campaigns to nurture customer relationships and drive sales.
- Segment email lists based on customer behavior and preferences for targeted campaigns.
- Analyze email campaign performance and optimize for better results.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in building and sustaining an eCommerce brand.
- Strong sales and promotional experience via eCommerce platforms.
- Proficiency in social media management and strategy.
- Hands-on experience with Shopify, including store management and optimization.
- Expertise in email marketing, including campaign development and performance analysis.
- Excellent analytical, organizational, and communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Skills:
- Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
- Experience with influencer marketing and affiliate programs.
- Knowledge of SEO best practices and strategies.
- Creative mindset with the ability to generate innovative marketing ideas.
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.