Outreach Manager - analytical and strategic performance marketing role for a wonderful SaaS business who are going from strength to strength - SEO - Link Acquisition - Outreach
Office based in phenomenal Manchester HQ next to train tram and bus services- STUNNING city centre offices.
This is a business who in the last 12 months have taken off - join at a fantastic time, they just keep growing! Your expertise can take them even further!
Salary up to £50,000 with outstanding career and growth opportunities, fantastic benefits, on-site gym, additional leave and loads more!
Buzzing, passionate team! Get involved!
Iain at Duval is recruiting, looking for more info, get in touch!
We're looking for someone who's passionate about the role that backlinks play in the performance of the SEO channel, understanding competitor strategies and combining knowledge with data to help define our delivery of relevant links to our site.
This is Manchester based but a global role, you will cover all English-speaking territories!
Just a brilliant business to be part of, and wonderful time to join!
The Role:
You'll work with the Global Head of SEO to plan the outreach roadmap. We need someone experienced in a range of strategies, from hygiene factors to tactical opportunities and maximising the value of wider marketing campaigns and initiatives,
The Day-to-Day:
- Develop and execute tactics and strategies to earn relevant, trusted links to the company website to drive organic traffic and improve website rankings.
- Collaborate with the demand generation team across wider marketing campaigns, maximising value from campaign assets
- Build and maintain a strong working relationship with the PR & Content Manager, creating opportunities from our PR activity
- Report on the contribution your work gives to overall SEO channel performance.
- Optimise website content including landing pages and blog articles, considering the onward user journey from your activations.
- Analyse competitors' link acquisition strategies and identify opportunities to stay ahead in organic search rankings.
- Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
- Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
- Work with the Global Head of SEO and Head of Performance to reach channel growth targets.
- Create content briefs for internal and external content creators, ensuring that content cannibalisation, thin and low-quality content is avoided.
- Support on wider team activity and objectives as required.
The Person:
- 3-4 years' experience in a link acquisition role
- Excellent knowledge of all aspects of written English
- A self-starter who can find opportunities, planning these in as part of a wider roadmap as well as a working in a team environment
- Solid knowledge of SEO best practice and the principles of link acquisition specifically
- Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- A desire to improve efficiency of processes; interested in learning and adopting tools.
- The enthusiasm to keep abreast of industry changes. Possess the ability to adapt to how new developments may impact account management and best practice.
- Highly organised, capable of planning and executing multiple link acquisition activities in parallel
Manchester role with global reach! Speak to Iain @ Duval if you need to know more!