About The Role
Team –
Technical Marketing, Content & Social
Working Pattern -
Hybrid – 2 days per week in the Vitality London, Bournemouth or Stockport office. Full time hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Copywriting
- Community building
- Comfortable working across multiple areas of the business
What this role is all about:
This position combines marketing and social media management skills to architect and enhance Vitality's social media presence, including interacting with customers (along with the Social Media Servicing team), promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
You will working with the wider Brand team and agencies to create innovative social media campaigns and ‘always on' content.
This role reports into the Group Head of Content & Digital Experience to implement strategic, campaign and BAU social media content across all channels.
Key Actions
- Deliver Vitality's social media strategy to increase followers & fans in order to build brand awareness and engagement with our unique propositions.
- Delivers high-quality social media content to stimulate positive brand, product consideration and engagement from fans and followers and to present Vitality as an authoritative voice in the Health, Fitness, Wellbeing conversations.
- Manages brand social media channels on LinkedIn – Vitality UK, Vitality Business and Vitality Adviser. Supporting the social media manager on content curation, planning, posting and community management.
- Support the wider social media channels - Facebook, Twitter, Instagram, LinkedIn, Glassdoor and YouTube to ensure Vitality has a consistent brand tone of voice.
- Research and monitor activity of Vitality's competitors to reach and then stay at #1 in social conversations.
- Ensure that all social media marketing content has considered keywords for optimal reach and link building.
- Monitor and report on Vitality's performance in social media platforms using tools such as Brandwatch and Google Analytics to make recommendations based on actionable insights and evolve social media marketing strategies and campaigns as appropriate.
- Attend events and shoots as required during working hours or out of hours to capture ‘behind the scenes' content for use across Vitality social media platforms.
- Manage and facilitate social media communities by responding to social media posts and developing discussions (as relevant with the Social Media Servicing team) to ensure issue resolution and exceptional customer experience, and overseeing the social media tone of voice and personality.
- Attend networking events on a regular basis to keep abreast of industry movements and evolve Vitality's social media marketing best practices and strategies as relevant.
What do you need to thrive?
- Content creation and storytelling.
- Major social media platforms like Facebook, Twitter, Instagram, TikTok and YouTube.
- Copywriting and editing.
- Strong organisational skills for planning.
- Communication skills for internal updates and stakeholder management.
- Data collection and analysis
- Ability to distil technical content into digestible, social-first posts.
- Keen interest in social media platforms – algorithm changes, emerging content, trends.
So, what's in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
If you are successful in your application and join us at Vitality, this is our promise to you, w
e will:
- Help you to be the healthiest you've ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We're really excited to announce that we have recently been awarded
"Top 10 Best Places To Work"
in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
Diversity & Inclusion
We're committed to diversity and inclusion because it's good for our employees, for our business, and for society. To learn more please visit our Careers page.
Vitality's approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.