Marketing Executive
A regional house builder have a requirement for a Marketing Executive to join their sales and marketing team.
About the role - Marketing Executive
You will create, deliver and drive a regional marketing strategy to generate the appropriate type and number of visitors and enquiries to the regional sales team to convert into sales to meet our business plan.
Duties & responsibilities:
- Plan and implement engaging marketing & advertising campaigns to promote developments.
- Work alongside the Sales Team to create and direct long term marketing strategies for the region
- Update regional pages on the company website and all relevant property portals, identifying engaging photography, writing effective text and ensuring all information is accurate.
- Organise & review SMS, direct mail and email campaigns.
- Work with a media buying & marketing agency to secure appropriate advertising opportunities.
- Manage & review Rightmove, PPC & Google analytics across the region; including paid & organic social advertising
- Responsibility of Cost per Enquiry to ensure commercial and effective marketing activity.
- Keeps abreast of the latest marketing trends and identifies new innovative opportunities.
- Development set-up, launches and events - Attend pre-start meetings, Marketing & competitor reports for potential sites, including marketing strategy & 'coming soon' campaign.
- Work with land and sales to design and implement signage in and around the development.
- Manage & oversee Sales Area set up, including working with the Technical team in the design process
- Organise and promote launch events and show home openings - creative ideas for engagement.
- Create & update all POS literature for the regional developments using Adobe & Indesign.
- Collate and monitor requirements for brochures, leaflets and other POS items for live developments.
- Weekly meeting with regional Sales Management to assess marketing requirements, detailed review on previous weekly statistic and review sales targets.
- Present monthly reports to the sales team to highlight potential cost savings & correlations between marketing platforms.
- Chair monthly regional marketing meetings with Sales, Marketing, PR and Agencies - ensure the marketing budget is working effectively to generate leads.
- Attend quarterly marketing meetings with Group to ensure best practice in the region.
- Chair monthly meetings with regional marketing co-ordinators and group function.
- Monthly DSE meetings, to review & discuss spending strategy for the next 12 months.
- Quarterly development visits & monthly visits for underperforming developments and report on competitor sales rate, marketing activity & a proposal to improve site performance.
Requirements for the JOB TITLE
- Previous experience working for a housebuilder or within the property sector
- Experience working in a fast-paced marketing environment.
- Knowledge of traditional and online marketing tools and a creative and innovative approach is essential.
- Strong communication skills with the ability to build effective working relationships with both internal and external stakeholders customers.
- Ability to use Adobe Creative Studio, particularly Photoshop and InDesign
What's on offer for the Marketing Executive
- £27-35k
- Company car or car allowance
- Contributory pension
- Annual bonus
- Private medical insurance
If you want to hear more about the Marketing Executive role please apply with an up-to-date copy of your CV or contact Deena Fields in our Bolton office on .