We are supporting a dynamic leader in the professional services sector, with their search to find an energetic and results-focused Events and Marketing Executive - someone to accelerate their events programme and drive marketing efforts!
This role is perfect for a content creator with a strong understanding of social media platforms, digital marketing trends, and content strategy. You will be responsible for developing and executing content that engages our audience and amplifies our brand across various channels.
This is a fantastic opportunity to take ownership of exciting multi-channel campaigns, collaborate cross-functionally with teams, and shape the future of events within a fast-growing division. If you're passionate about marketing, events, and content creation, this role will give you the scope to grow, learn, and progress through structured career pathways.
TikTok & Podcast Strategy
- Launch and manage the brand on TikTok, creating engaging, trend-focused content to boost visibility and engagement.
- Develop and execute multiple podcast series, handling everything from content planning and guest coordination to recording, editing, and promotion.
- Integrate TikTok and podcast efforts into broader marketing campaigns to maximise impact.
- Monitor performance metrics and provide insights to optimise future content strategies.
Event Management & Strategy
- Lead the management and growth of webinars and digital events, targeting business-set goals.
- Collaborate on vision and growth with senior leadership, taking ownership of the digital event schedule.
- Craft engaging briefs for webinars/events that appeal to the right audience, including partners and associations.
- Drive registration for events with audiences ranging from 500 to 14,000 attendees.
- Coordinate post-event processes, ensuring leads are followed up to maximise new business opportunities.
Multi-Channel Marketing Campaigns
- Contribute to strategic campaigns aimed at driving leads and conversions.
- Build and manage email campaigns, nurturing leads and reporting on performance.
- Work closely with the sales team to enable new product launches and proposals.
Content Creation & CRM Management
- Create case studies and customer success stories to showcase event results.
- Maintain CRM systems with all relevant event, attendee, and business data to demonstrate ROI.
- Ensure all marketing materials and event content meet branding guidelines.
Team Collaboration & Stakeholder Engagement
- Support internal teams, including BDMs, BSCs, and senior stakeholders, ensuring clear communication throughout the event process.
- Liaise with external partners to ensure events are relevant and aligned with their audience needs.
Skills & Experience
- Proven experience in a fast-paced marketing environment, ideally within B2B.
- Strong creativity and writing skills with a passion for content creation (social media, podcasts, etc.).
- Experience in managing and delivering successful B2B events, webinars, or podcasts.
- Excellent time management and organisational skills, with the ability to meet tight deadlines.
- Ability to collaborate effectively across departments, with strong communication skills.
- Eye for detail and a passion for producing high-quality work.
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