Digital PR & Social Media Marketing Executive – £24,000 - £28,000 (FTE) depending on experience – Solihull, West Midlands, B90 4PD (Work from Home / Remote)
Does This Describe You?
- Passionate about furthering a career in Marketing within a small (yet mighty) company, in a role where you can make a big impact, learn and grow.
- Excited about creating stand-out written and video content, utilising your existing marketing experience in PR, social media and email marketing to drive tangible results.
- A proactive and tenacious attitude to managing a complex to-do list to get stuff done, and a kick out of monitoring the results.
Snapshot of the Role
With the support of our Global Marketing & Communications Manager, the role is first and foremost to lead on shouting about the amazing work we do at RightTrack Learning across a range of marketing channels. It is an extremely varied role, and can optionally be agreed as either four or a five days per week. Core responsibilities would include:
- Managing PR activity: writing and issuing press releases, generating back-links, sourcing speaker opportunities and gaining coverage in relevant publications.
- Take the lead on the company social media channels: creating a social media strategy, developing and scheduling posts from company and colleague profiles, executing social media campaigns, managing a social media budget, monitoring conversations and proactively interacting with customers and followers.
- Generate and produce engaging marketing content to raise brand awareness, generate leads and support the Sales team. Content includes, but is not limited to, customer testimonial videos, engaging mixed media case studies, awards submissions, blogs / PR, interviews with colleagues, website resource downloads. As part of this you will have opportunities to organise creative, fun team activities during our monthly get-togethers and to follow and document innovative customer projects.
- Proactively repurpose marketing content for various platforms such as social media, website, email marketing, sales documents etc, supporting on the uploading of content to the website and creating enquiry-generating email campaigns.
- Work with colleagues to think up, implement and evaluate creative, on-brand, sector-leading marketing campaigns to leaving a lasting impression on customers and prospects.
- Oversee the YouTube channel: uploading video content, adding descriptions, closed captions etc. and categorising content in our Video Library (on Notion).
- Proactively challenge the status quo, evolving and improving processes, and making this exciting Digital PR & Social Media Marketing Executive role your own.
Candidate ‘Must Haves'
- At least 2 years' experience in a similar role.
- Experience getting tangible results from a range of marketing channels including PR, social media and email.
- Comfortable to self-motivate in a work from home role and travel to Solihull, B90 4PD up to two Mondays per month.
About RightTrack Learning
For over 30 years, RightTrack Learning has been a small but mighty learning and development company, driven by a ‘We Believe in Brave' ethos and partnering with some of the world's most recognised brands. Our mission is to drive positive change through bespoke learning solutions that empower individuals and organisations alike.
We shun the corporate vibe and opt instead for a flexible, forward-thinking approach to doing business with a strong focus on living our values, making a difference and creating meaningful connections with whom we work. As part of a small company, you'll have the opportunity to make a significant impact, enjoy flexibility in how you work, and collaborate with well-known organisations from across the globe.
Summary of Benefits:
- £24 – 27k starting salary depending on experience, (FTE based on 40-hour week)
- A flexible, work-from-home 4- or 5-day role with an invitation to fix your own work pattern around core business hours to support a good work-life balance.
- 30 days holiday (including bank holidays) as well as Birthday and Christmas Eve off when these fall on a working day.
- A work laptop and screen and other subscriptions and equipment to fulfil the role.
- Support for ongoing learning and development, certifications, and training as relevant.
- Small internal team means you'll work hard but have the opportunity to influence and make a big impact, fast with space to bring new ideas to the table, make the role your own grow and progress within the company.
- Once monthly team get togethers where we take a full day out of the home-office to work together and have some fun!
- RightTrack Learning is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from individuals of all backgrounds, including those with disabilities and those from underrepresented communities.
If you're interested in exploring the role more, click the apply now button – we're looking forward to hearing from you!