Spectrum IT are working with a highly recognisable UK centric ecommerce brand to recruit a Contract CRM Campaign Manager to join them on an initial 3 month contract. This role will be based in their London office (Kings Cross) and has been deemed Inside IR35.
As the CRM Campaign Manager you will play a pivotal role in driving success, through the delivery and execution of cutting-edge multi-channel CRM programs and activities across email, push, SMS, onsite personalisation and more. You will have excellent creativity, attention to detail, data literacy, technical knowledge, and be comfortable working a fast paced environment.
Reporting to the Head of CRM, you will focus on strategic development and ongoing enhancement of CRM campaigns & programs. This will include briefing design and copy teams to create best practice & reviewing designed emails and other communications, building audiences, templates and workflows in the Braze platform and working with the wider Martech stack as it develops.
Responsibilities
- Multi-channel campaign management: scoping, build, set up, test, QA and deployment of CRM campaigns for all channels (email/SMS/Push/Social/Display/Onsite), ensuring accuracy, consistency of brand execution, with a focus on delivering a great customer experience at all times.
- Work with the Head of Trade CRM to design complex automated campaigns and journeys, taking responsibility for their delivery using internal and external tools.
- Brief copy and content requirements that deliver against a highly segmented approach to campaign and journey delivery.
- Report and track campaign and channel performance and improve KPIs for all campaigns.
- Deliver A/B testing methodologies and execute upon them.
- Work closely with CRM and Analytics colleagues to ensure optimisation is embedded within the culture of the CRM team.
- Ensure projects and campaigns are delivered on time, while adhering to internal processes.
- Work collaboratively with internal teams across Marketing, Product, Data and Insights, Engineering and more to ensure gold standard delivery.
- Play a key role in developing the CRM Playbook and documentation, ultimately becoming the owner responsible for these assets being an up-to-date source of truth.
Skills
- Highly skilled Braze Specialist - must have hands on experience of building audiences, canvasses/campaigns, email/push/IAM/content card templates.
- Expert level experience in Liquid Logic.
- Previous experience working with Product or Engineering teams to identify and deliver data into the Braze platform.
- Extensive experience working in CRM with a multi-channel lens across email, SMS, push, etc.
- Experience delivering cohesive CRM programmes that seamlessly integrate with the outbound and inbound call activity of Sales and Operations teams.
- Essential: Hands on campaign building experience with multi-channel marketing hubs.
- Experience with Adobe Campaign, Pardot / SFMC, Cheetah, Klaviyo (desirable)
- Experience with tactical campaigns, lifecycle trigger automations and customer data segmentation.
- Experience in delivering campaign testing and optimisation plans.
- Proven experience in managing end-to-end campaign development and execution within a fast-paced environment.
- Desirable, but not essential: HTML coding experience.
- Knowledge of the data governance landscape (GDPR, PECR) and how it impacts CRM Operations.
- Must have excellent communication, teamwork, and collaboration skills.
For more information and to submit your interest, please apply with an updated CV. Candidates for this role must be happy to work in the London office on site.
Spectrum IT Recruitment (South) Limited is acting as an Employment Business in relation to this vacancy.