- Digital Marketing Manager (Software/Saas)
- Oxfordshire (Remote Working)
- Up To £65,000
Hays Marketing are pleased to be supporting a locally based software company who are looking for an experienced Digital Marketing Manager. This is a great opportunity for a marketing expert with good all round digital knowledge to take the reins and own all company digital marketing activity with particular focus on PPC, SEO, email and Lead Generation.
Responsibilities
- Plan and execute company digital marketing functions
- Design, build and maintain our social media presence
- Use SEO practices to optimise articles and increase visibility
- Launch and optimise various PPC campaigns
- Design and implement direct email marketing campaigns
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights, and optimise spend and performance based on the insights
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- Proven hands on experience in creating and managing digital marketing campaigns
- Experience presenting findings and reporting into C-suite level colleagues
- Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools, PPC (Google Ads) and SEO
- Working knowledge of HTML
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Be able to explain/turn complex marketing concepts into easy to understand content
If you have any questions click apply now or feel free to email
Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk