Company: Live Nation
Department: Live Nation UK Brand Partnerships
Location: Farringdon, London
Reports to: Head of Research and Insights, Marketing and Creative Solutions
Working Hours: Permanent, full time
Role Description
Live Nation UK Marketing Partnerships architects, sells and manages the company's national and regional corporate sponsorship programmes with the world's most recognizable brands. It's an exciting, fast-paced team that collaborates with all facets of Live Nation's business including festivals, venues, touring, ticketing, artists, content, media, promotions, and concert production. The Marketing & Creative Solutions team within Partnerships create innovative and engaging marketing platforms that are designed to solve client challenges through the powerful lens of live music culture.
The Marketing & Creative Solutions team, our in-house strategy and creative experts, work in tandem with the sales team to form strategy, big ideas and business solutions for brands. Through needs analysis, fan insights, exhaustive research of the client and their audience, as well as internal ideation sessions, the team ultimately craft a strategic music marketing platform designed to solve brand's business objectives and KPIs. The programme concept is transformed into a visually stunning creative presentation highlighting Live Nation's arsenal of assets. No cookie cutter concepts, no copy and paste, just inspiring and fresh ideas alongside innovative vision designed to maximize brand reach and engagement through the power of live.
As a Research & Insights Manager, you'll be translating data/research into insights that elevates the voice of the fan to empower sales, brand, marketing and product teams with solutions that support the team's goal to help enhance the live experience of millions of music fans by connecting them with world-class brands.
Who you are
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
The successful candidate will be a highly resourceful team player who brings their passion for live music, research and insights, and collaboration across cross-functional groups. They will be a self-starter, comfortable juggling multiple projects and deadlines and work efficiently without compromising on attention to detail. They will have experience working with multiple types of research methodologies and data sets, being able to adapt and leverage to the needs of the business in an agile fashion.
Competencies / Skills / Knowledge / Experience
Essential
- Experience in market research and/or consumer insights in either client/agency side
- Experience using data and metrics to uncover insight and define narratives
- Proficient written and verbal communication skills
- Strong analytical abilities, with a keen attention to detail
- Ability to apply commercial acumen in the research we develop to support business goals
- Proficiency in Q/SPSS or equivalent
Preferred
- B2B and B2C research
- Working/managing online customer community panels
- Experience in multiple industries
What the role includes
- Through the use of internal proprietary research, third party data sources and brand partnership research, assist in providing an insight-led approach to support the Marketing & Creative Solutions and Sales teams
- Day-to-day management of a customer community panel
- Present research findings and industry specific insights internally
- Diagnose and recommend research methodologies / data sources
- Manage vendor relationships
- Analyse multiple data sets to create powerful stories that elevate live music, our audiences and opportunities for brands
- Manage and design primary and vendor research projects including survey design
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
APPLICATION DEADLINE: Wednesday 9th October 2024. We reserve the right to close applications at anytime so encourage early application.