Role Overview:
As the Marketing Director at 55/Redefined, you will report to the Chief Operating Officer as a member of the leadership team with responsibility for the full mix including digital marketing, lead generation, content and brand strategy, PR and events. You will lead and develop a growing team of marketers across B2B and B2C. You will partner closely with the Senior Leadership Team and Commercial Director.
Key Responsibilities:
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Strategy Development:
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Develop and implement a comprehensive B2B marketing strategy to drive brand awareness, lead generation, and customer acquisition.
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Collaborate with the SLT to align marketing strategies with the overall business goals and objectives.
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Team Leadership:
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Build and grow a capable Marketing team, including managing external support agencies.
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Foster a collaborative and innovative team culture. Provide hands-on leadership to drive the overall marketing strategy.
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Demand Generation:
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Plan and execute multi-channel demand generation campaigns to attract and convert target customers.
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Utilize a mix of digital marketing, content marketing, email marketing, events, and other tactics to drive leads, traffic and engagement.
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Brand, PR and Events:
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Enhance and maintain the company's brand presence in the market. Develop and manage brand positioning, messaging, and identity.
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Lead PR & communication and agency to ensure consistent and impactful messaging across various media channels and markets
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Plan and execute event strategy to support brand and sales objectives
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Content Marketing:
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Oversee the creation of high-quality, engaging content that addresses the needs and pain points of our target audience.
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Ensure consistency in messaging and TOV across all marketing materials and channels.
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Digital Marketing:
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Lead digital marketing efforts including SEO, SEM, social media, and online advertising.
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Optimize digital channels to increase website traffic, engagement, and conversions.
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Implement a test-and-learn approach to grow digital performance.
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Analytics and Reporting:
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Set marketing and acquisition objectives aligned with the overall business strategy
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Provide regular reports on key metrics and insights to the executive team.
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Develop and leverage the database to support repeat business growth.
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Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
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Budget Management:
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Develop and manage the marketing budget to ensure efficient use of resources.
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Track and report on budget performance.
Preferred Skills & Experience
- An accomplished professional with extensive B2B SaaS marketing experience
- Experience in the HR tech or SaaS industry is highly desirable.
- A truly commercial B2B marketeer with a holistic business view and track record of leveraging marketing initiatives to generate measurable business results and drive revenues
- Previous experience of having worked in a fast paced, high growth (start-up/scale up)
- Excellent leadership and people management skills, with a track record of building and developing high-performing marketing teams
- Exceptional written and verbal communication skills, with the ability to convey complex ideas effectively
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- Hands-on strategic planning, performance, and analytical skills.
- Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously
Our Culture:
You will work in a collaborative environment amongst a group of highly motivated multigenerational team members. Our team is our biggest asset, without a doubt.
Additional Information for Candidates:
- Career Growth: At 55/Redefined, we invest in our team members' professional development. You'll have access to ongoing training, mentorship, and opportunities to advance your career.
- Innovative Environment: Join a forward-thinking organisation that encourages creativity and innovation. We value fresh ideas and new approaches to problem-solving.
- Impactful Work: Every day, you'll contribute to creating a more inclusive and age-diverse workforce, leaving a lasting legacy in the HR and talent acquisition industry.
- Work-Life Balance: We understand the importance of work-life balance. Enjoy flexible working arrangements that empower you to achieve your career goals without sacrificing your personal life.
55/Redefined is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.