Responsibilities:
- Creating and delivering consistent and appealing digital communications content output for our client -predominantly for social media, website and email. This will also include the creation of video content, as well as digital and printed adverts and marketing brochures.
- Proactively identify marketing opportunities to highlight the work to their current membership as well as to new potential industry members.
- Developing innovative campaigns that deliver a targeted message to specific audiences. This could be through both print, online and social media channels etc.
- Designing digital assets and promotional materials for online (and print) use, using Adobe Creative Cloud and all current relevant tools.
- Producing and posting regular and high-quality content across 'X'/Twitter, LinkedIn plus explore new channel development.
- Actively engaging in other relevant industry related content such as engaging with other industry influencers
- Assisting with planning, managing, and capturing content at photoshoots and video content at industry events.
- Analysing and reporting on digital communication KPIs (website and social media).
- Contributing to the development of a more digital trade facing member magazine
- Attending industry exhibitions and events, which may fall outside of standard office hours.
- Reporting to the Deputy Director General and working closely with the PR Manager
About you:
- Ability to film and edit videos for You Tube and social media.
- Creating content and posts for various social media platforms and managing a regular schedule of social media activity.
- Developing digital campaigns and monitoring success.
- Ability to produce podcasts or run webinars.
- Producing a digital magazine and/pr digital copy for website would be desirable.
- Knowledge and experience of graphic design for both print and digital purposes.
- Proficient in using Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and design apps like Canva.
- Strong copywriting skills with the ability to write interesting and grammatically correct copy and communicate persuasively to different audiences.
- A good understanding of SEO and Google Analytics.
- Updating website content using systems like Umbraco.
- Ability to work autonomously remotely but also collaboratively within a team as required.
- Strong attention to detail.
- Degree in social media, digital communications and/or marketing
- 3 + years experience in a digital communications and/or social media role