Digital Marketing Manager
Burnley - Office based
£35,000 - £45,000 + benefits
About Us
Focus 5 Recruitment are looking to recruit an experienced Digital Marketing Manager to work with a group of businesses where you will have the opportunity to work across several brands. This is a new role with an opportunity to grow a team around you as you develop your career.
In this role you will lead digital marketing campaigns for an ecommerce business trading in both B2C and B2B sectors. You will focus on digital campaigns across paid, organic and CRM channels to promote the business and attract customers to the websites. You'll be involved in both the strategy and delivery of campaigns alongside a small team along with the support of external agencies.
Benefits for the Digital Marketing Manager Role
- Good base salary and perks
- Modern offices with free parking
- Great opportunity for career development
- Regular social and team events
- Training and development budget
About the role
- Optimisations on ad campaigns & paid search landing pages.
- Performance Analysis - Develop required analytics to measure performance.
- Marketing Strategy.
- Analysis to ensure increasing ROI.
- Development of PPC strategies to increase visibility.
- Review and develop other channel strategies such as web, CRM and SMS.
- Effective management of marketing budget.
- Reporting of ROAS and other marketing performance metrics.
- Executing social campaigns.
- Working alongside and supporting the Senior Management Team.
Experience required for the Digital Marketing Manager role
- 5+ years' experience in a digital marketing role
- Highly proficient in managing PPC, researching keywords, designing campaigns, analysing result, all within budget and ROI targets.
- Continuously monitor campaign performance, analyse data, and adjust strategies to maximize ROI and achieve KPIs.
- Successful SEO implementation, use of advanced analytical tools (e.g. SEM Rush), drafting eye-catching content to increase the brand's awareness and stature.
- Conduct keyword research, on-page optimization, and content recommendations to enhance SEO efforts and drive organic traffic.
- Competent CRM operator able to use data to drive insight and campaign activity.
- Experience in running email marketing campaigns
- Excellent written communication skills with a creative edge and graphic design flair. The successful candidate will be required to project manage external designers and compile detailed briefs.
- Full of creative ideas that can be translated into an actionable, and measurable, results-driven campaigns.
This is a fantastic opportunity for a Digital Marketing Manager to join a great business and work across different brands and marketing projects. There is huge potential for development and career growth.
For full details and immediate consideration, please apply ASAP.