Brand Manager - Paying up to £45,000 + 33 Days Holiday + Early Finish on Friday + Growing Business + Career Progression!
The Company
We are working with a leading eCommerce business who operate within the cosmetics/beauty industry. They have an ever expanding portfolio of brands with further new launches planned!
They are a dynamic, growing business and due to continued success they are looking to add a Brand Manager to the team. This is an exciting time to join the team and progress your career further.
The Role
The Brand Manager will work closely with both the NPD Manager & Global Head of Brand. They will lead over-arching comms that creates/retains the brands unique position within the global marketplace and develop and deliver integrated, global marketing plans, acting as the brand guardian in key markets.
Main duties include:
- Maintain continuous analysis of the competitive environment and consumer trends
- Defend the integrity of the brand and its proposition ensuring that the brand values, proposition and differentiating factors are protected and optimised through product development, content development and activation
- Develop new NPD line extensions (and potentially brands), with recommendations around retail price point and competitive position
- Development of brand assets including brand & copy bible, lead campaign photography and outline marketing concepts and content that underpin the brand proposition
- Build the appropriate activation of the brand/category vision and plans in primary markets
- Develop campaign content to achieve brand objectives and sales plans
- Responsible for go-to-market activation of the campaign content, defining the integrated marcomms plan within key marketplaces against sales targets and budgets
- Build and execute Joint Business Planning activity with strategic retail partners, alongside Distributors and Account Managers
- Briefing and management of external marketing agencies
- Champion instore environment. Lead, develop and execute retail strategy in local markets
- Make recommendations on spend split in collaboration with the Global Head of Brand & Marketing and Sales team
- Review incumbent product propositions to ensure their ongoing fit and success in market and make recommendations around portfolio / lifecycle management
- Regular analysis of AYR sales in conjunction with the Sales team, and brand financial KPIs
What We Are Looking For
The Brand Manager should have experience in an eCommerce setting, ideally within the beauty/cosmetics industry. Ideally you will be/have:
- Business, Brand or Marketing related degree or similar qualification
- Experience of delivering successful marketing campaigns from within the IB/beauty/lifestyle or retail industry (ideally with international experience)
- Experience as a Brand or Marketing Manager
- Demonstrable leadership skills with a drive for results, ideally with direct line management experience
- Excellent project management skills
- Excellent standard of English language and mathematically astute
- Fully conversant with Microsoft Office, particularly Outlook, Word, Excel & PowerPoint
- Working knowledge of website CMS, knowledge of Direct Mail comms beneficial
- Conversant in all social media platforms
- Knowledge and understanding of Adobe Photoshop & Illustrator
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
What Is on Offer
The Brand Manager will receive a competitive basic salary of up to £40,000 (DOE). In addition, you will receive:
- 33 days annual leave
- Early finish Fridays!
- Company Pension
- Employee discount
- Career growth path in a growing business!