As the Head of Marketing, you will be responsible for developing and executing a marketing strategy that promotes high-end products in both domestic and global markets. You will lead a team, blending traditional and digital marketing approaches, and play an integral role in driving the company's next phase of growth.
Client Details
My client is a well-established, family-run business with a strong reputation for delivering high-quality, precision-engineered machinery to the grounds care sector. With a portfolio of trusted brands, they are known for their innovation, durability, and exceptional product performance. As a business that values collaboration, inclusivity, and a family-friendly atmosphere, they are now expanding their marketing team to support their continued growth, both in the UK and internationally. This is an exciting opportunity to join a dynamic, close-knit team and contribute to the ongoing success of a respected company in a thriving industry.
Description
The Head of Marketing will be responsible for shaping and executing the marketing strategy across both traditional and digital channels, driving global brand recognition and ensuring alignment with business objectives. You will collaborate with the Digital Marketing Manager to elevate the digital marketing strategy, improving web traffic, conversions, and online presence through channels like social media, SEO, PPC, and content marketing. At the same time, you'll maintain the strength of traditional marketing methods, such as print, trade shows, exhibitions, and PR, to reinforce the Group's reputation as a leading UK manufacturer in the grounds care sector. The role also includes overseeing brand awareness initiatives, developing international marketing strategies, monitoring market trends and competitor activities, and ensuring seamless collaboration across teams, including sales and engineering. Additionally, you will manage the marketing budget, track performance, and report insights to senior management to ensure the success of all marketing initiatives.
Profile
The ideal candidate will have 5+ years of experience in a senior marketing role, preferably within machinery, grounds care, industrial manufacturing, or agricultural sectors. You'll need a strong background in balancing traditional marketing methods with modern digital strategies, with proven expertise in driving growth across both. Experience in creating and executing export marketing strategies, especially promoting UK-made products internationally, is essential. As a leader, you'll be adept at managing a small team and collaborating across departments to execute marketing initiatives effectively. A passion for sport, a deep understanding of the grounds care or machinery sectors, and a strong affinity for UK manufacturing are highly desirable. The successful applicant will be collaborative, proactive, and results-driven, with excellent communication skills and a commitment to contributing to a family-oriented business environment. You should be prepared to work on-site five days a week, engaging with the team and contributing to the company's ongoing success.
Job Offer
- Be Part of a Family Business: where you'll be part of a close-knit, inclusive team that values collaboration, integrity, and a positive work environment.
- Shape the Future: This is a key leadership role that offers the opportunity to make a direct impact on the company's growth, both in the UK and internationally.
- Work in a Great Atmosphere: Enjoy the benefits of working in an office where interaction and teamwork are at the heart of everything we do. While flexibility is available, being part of our on-site team ensures you're closely involved in the day-to-day operations.
- Competitive Salary & Benefits: We offer a competitive salary, a comprehensive benefits package, and the opportunity to develop your career within a forward-thinking, expanding business.
If you're a marketing leader with a passion for machinery, sport, and international markets, we'd love to hear from you. If you believe you have the skills and experience required for this Head of Marketing position, we encourage you to apply today.