Join the Marketing and Communications department with my client during an exciting and transformative period. I am seeking a Marketing Manager (Brand and Campaigns) to play a pivotal role in shaping the future marketing strategy and enhancing their brand presence. This is an exciting opportunity to lead strategic brand positioning and manage multi-channel campaigns aimed at increasing brand awareness and recruitment.
Day-to-day of the role:
- Develop and implement insight-led marketing strategies to enhance brand awareness and recruitment for various educational programs.
- Lead the operational management of multi-channel campaigns to engage target audiences throughout the recruitment cycle, from awareness to enrolment.
- Manage and mentor a team of College Marketing Officers, a Website Manager, and Designers.
- Create engaging content across multiple platforms including PR stories, social media, video content, publications, and website content.
- Collaborate closely with the Director of Marketing, Communications and Admissions and the Marketing Manager (PR and Communications) to ensure a cohesive marketing approach.
Required Skills & Qualifications:
- Proven experience in a marketing management role, preferably within the education sector.
- Strong background in developing and executing marketing strategies and campaigns.
- Excellent leadership skills with experience managing a team.
- Exceptional communication and persuasive skills.
- Creative flair and a passion for transforming ideas into effective marketing content.
- Highly organised with the ability to manage multiple projects simultaneously.
Benefits:
- 30 days holiday plus bank holidays and college closure days.
- Employee Assistance Programme.
- Free Parking Permit (subject to obtaining a parking permit).
- Generous pension scheme with a 16.2% college contribution.
- Continued Professional Development opportunities.
- Free breakfast.
- Subsidised eye tests, contribution to flu injections, cycle to work schemes, RAC discounts, and more.
To apply for the Marketing Manager (Brand and Campaigns) position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this role.