A client based in the Wirral CH62 area is recruiting for a Digital Marketing Executive. The ideal candidate will have experience of Digital Marketing onsite/off site SEO, copywriting and email marketing. This vacancy offers hybrid working
Purpose
This role's purpose is to drive and implement the overall digital marketing strategy. This role aims to increase brand visibility, drive web traffic, and generate leads through a range of digital marketing activities such as PPC, SEM/SEO, Social Media, and Email Marketing.
Relationships
- Head Office teams
- Head of Digital
- Head of Marketing
- E-Commerce Executive
- Graphic Designer
- Marketing Manager
- CEO
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Work with the Head of Digital to maintain and implement a digital marketing and editorial calendar, in collaboration with other departments.
- Measuring, reporting, and recommending KPIs and the performance of all digital marketing campaigns to stakeholders.
- Managing PPC budgets and executing & optimising multiple PPC campaigns simultaneously.
- Targeting selected groups through keyword and audience research.
- Managing and editing campaign budgets and adjusting bids to optimise ROAS.
- Produce well-researched, engaging, clear, and concise copy for web content and all digital campaigns.
- Overseeing SEO implementation across content, social media, PPC, and other marketing activities.
- Execute on-page optimisation related to page titles, product descriptions, canonicals, URLs, internal link structures, and SEO copy editing (i.e. blog, social media).
- Building customer loyalty & increasing customer lifetime value through segmentation & targeted email marketing campaigns
Email your CV to review a full job specification
Outputs