Gleeson Recruitment Group are pleased to be working with a historic retail brand to recruit for a very exciting role as the business takes one of it's current B2B businesses, into a digital transformation and merges it to a D2C offering.
We are looking to recruit a talented Digital Marketing Manager who will work across their new B2C ecommerce offering. You will be integral to delivering a digital marketing strategy that will focus on driving traffic to site and increasing commercial value of the business. You will need to be a driven and inquisitive Digital Marketing professional that will look to understand the customer and deliver growth of this business.
Job title: Digital Marketing Manager
Location: Remote
Salary: £50,000-£60,000
Start date: August-October 2024
Contract: Perm, Full time, remote
Requirements:
- Develop, manage, and implement new strategies across all digital channels and markets to raise awareness, attract new customers, and drive conversions.
- Oversee and optimise the website, ensuring continuous review and performance improvements.
- Monitor, analyse, and report on campaign performance metrics using tools such as Google Analytics, Google Ads, SEMrush, and other analytics platforms.
- Continuously optimise campaigns (SEO, PPC, paid social) to enhance key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to guide future marketing activities and expenditures.
- Adopt new approaches to improving website structure, performance, visibility, traffic, and SEO rankings.
- Manage and allocate budgets effectively to maximise return on investment (ROI). Carefully manage the paid media budget, setting paid media KPIs and striving to achieve them. Be aware of the overall sales forecast and contribute to driving growth.
- Prepare weekly, monthly, and seasonal reports across all channels to analyse spend and performance.
- Plan and implement automated user journeys based on user behaviour, designing and executing an outstanding digital customer journey.
- Manage agency partners to execute the SEO and Paid strategy, optimising all paid campaigns to achieve target ROI.
- Improve performance on current channels and explore new opportunities with a test-and-learn approach.
- Liaise with other departments, such as sales and product, to align goals and performance.
- Conduct market research to stay informed about industry trends and competitor strategies.
- Adhere to and maintain brand identity standards across all channels.
Candidate Criteria:
- 5+ years of experience in digital marketing/ecommerce across various channels, including Paid Search, Paid Social, Email, Affiliates, and Display, within the EU.
- In-depth knowledge of analytics and reporting tools such as Google Analytics (GA4), Google Ads, Bing Ads, and PPC platforms.
- Strong experience in KPI tracking and performance analysis, proficient in Microsoft Excel.
- Working knowledge and experience with:
- Ecommerce platforms, particularly Shopify
- SEO tracking and performance analytics tools like SEMrush and Moz
- Data reporting tools, specifically Funnel
- Google Search Console
- Proven track record of managing successful PPC campaigns.
- Strong analytical skills and data-driven decision-making experience.
- Interest in the latest digital marketing trends and the retail industry.
- Collaborative and able to work well with internal teams and external agencies.
- Self-motivated, reliable, with a passion for the role/industry and excellent communication skills.
- Certification in Google Ads and other relevant qualifications is a plus.
- Keen eye for design and familiarity with user experience, customer journey, and SEO optimisation.
- Good knowledge of ecommerce merchandising and on-site search optimisation.
- Experience in building content and developing excellent user experiences, with a focus on analytics and reporting to identify issues and opportunities swiftly.
- Understanding of creating user journeys through a platform and building competitor insight.
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