Marketing Manager
Textiles
Altrincham (with occasional travel to Preston)
Due to continued growth our client has identified the need for a Marketing Manager to support their commercial function, in championing new business opportunities and to help develop & establish enduring relationships with the existing client base and boost ROI.
You will manage a small team across 2 sites.
Duties include:
- Developing and implementing a marketing strategy to drive the business forward
- Analysing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends
- Adjusting the marketing plan in light of the above and formulating unique insights to better understand the consumer and contribute towards the overall business strategy
- Providing tools and materials for the effective functioning of the sales team
- Advising on the development of the corporate brand
- Identifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company's marketing efforts
- Overseeing the management of annual marketing budgets
- Building strong relationships with managers across the business
- Delivering an overview of all marketing activities aiming to drive awareness and sales - ranging from digital, print, media and social media to market research and direct marketing
- Overseeing coordination with external agencies
- Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources
Skill Set Requirements:
- Interpersonal skills - providing strong leadership and demonstrating the company's values and leadership behaviour framework
- Innovative and results-driven - promoting a culture of high performance with a focus on successful outcomes
- Proven project management success and extensive knowledge of all aspects of marketing
- The ability to develop strong relationships and work closely with your team, other departments and with external multi-disciplinary teams
- A good communicator with the confidence to provide expert professional advice
- Technical skills - an understanding of content writing and creation, customer relationship management (CRM), social media marketing, search engine optimisation (SEO), public relations, email marketing, pay-per-click (PPC) advertising and automation
- Analytical skills - the ability to analyse and review marketing metrics and trends to identify opportunities and threats
- Agile and calm under pressure - able to adapt to a challenging environment where change is frequent and unpredictable
- A business qualification - BSc/BA/MSc/MA in business management, marketing, advertising, or a relevant field. Most marketing directors also have qualifications from the Chartered Institute of Marketing, the Chartered Institute of Public Relations, the Institute of Data and Marketing, or the Digital Marketing Institute.
Apply online or for further information please contact one of our specialist consultants quoting reference number: NJR14901