Brand Propositions Manager - London/Hybrid - 6 Month FTC - £50-60k Pro-rata
We're on the lookout for an experienced, multi-channel marketing expert, to join forces with one of the biggest names in Banking. If you're someone experienced across Customer Insights, Marketing Strategy and Planning as well as Brand Propositions, we want to hear from you.
As Brand Propositions Manager, this role sits within the Brand Marketing function, and in this role you will support the Senior Brand Propositions Manager to help those that develop customer level propositions take inputs from all that marketing has to offer - from customer insight, customer planning, brand and marketing strategy; maximising the opportunities across our customer journeys and all the channels we service our customers through.
Responsibilities for this Brand Propositions Manager include:
- You will work with Proposition leads to develop customer propositions that lean into the commercial strategy, whilst taking input from customer insight to deliver our understanding of customer mindsets and behaviours and deliver to the brand strategy. You will help develop an engaging, challenging and customer centric proposition plan from inception to marketing delivery accountable to the product team on delivery. Pricing strategy.
- Work closely with our insights team to develop regular and relevant insights which enhance, ensuring our propositional ideas are tested, getting an understanding of what really matters to customers.
- You will critically evaluate our propositions through development to ensure that everything we do ladders back to our brand purpose.
- Engage necessary stakeholders in these propositions, to gain buy-in and support and, where required, approval.
- Own the handover and brief of our propositions to the relevant campaign team, bringing to life the insight and customer mindset in a sharp and punchy way to ensure our creative development is well informed. You'll be involved in responses to that brief to ensure that all of our resulting campaigns deliver against the objectives and KPIs we set out through the planning process.
- Be able to summarise propositions in a way that gets our key stakeholders across the business excited about our plans
As Brand Propositions Manager, you will also be/have:
- A balance of commercial and customer focus and ability to make balanced decisions in line with relevant customer and commercial strategies and principles.
- The ability to take things from strategic thought through to briefing and implementation.
- Someone who can balance analytical, strategic, and pragmatic thinking; whilst pushing boundaries bringing innovative ideas to the plan.
- A great influencer; building relationships, inspiring and gaining trust at all levels and across all functions.
- A passion and deep understanding for our products and our brand, and an excitement for the opportunities and challenges as we change the way our customers experience our business
- Strong resilience, balancing multiple priorities, and spotting risks.
- Experience working in relevant market/context, i.e. Financial Services or market leading brand is desirable
- Strong marketing experience, including knowledge of marketing principles and segmentation techniques
- Experience of managing £m budgets on an ongoing basis
- Capable team member and participant, able to solve problems individually or in groups and committed to personal development Commercial awareness and understanding of product profitability dynamics
- Ability to work within and adapt to an environment which experiences significant change
- Excellent project management skills are essential
- Strong organisational skills with good attention to detail, a passion for quality, and an ability to plan, to prioritise and to escalate where necessary.
- Comfortable working under time and volume pressures.
If this is the role you've been looking for, APPLY NOW!