The Shopper Marketing Manager/ Consultant will lead the development and execution of shopper marketing strategies within the FMCG industry. This role will work with shopper insights; and deliver excellent activation in store with leading retailers across the UK. The role will provide hybrid work, ideally 1 or 2 days per week in Buckinghamshire and could also be considered on a part-time 4 days per week contract.
Client Details
A leading FMCG business providing hybrid working.
Description
The successful Shopper Marketing Manager/ Consultant should;
- Develop and execute shopper marketing strategies for the FMCG industry.
- Lead cross-functional teams to deliver shopper-centric marketing plans.
- Manage marketing agency relationships to ensure effective and efficient execution of plans.
- Monitor and analyse performance metrics to identify opportunities for growth.
- Collaborate with sales and marketing teams to align strategies and drive brand preference.
- Provide insights and recommendations based on shopper behaviour and market trends.
- Manage budget and resources effectively to deliver optimal return on investment.
Profile
A successful Shopper Marketing Manager/ Consultant should have:
- Prior experience in a shopper/trade marketing role within the FMCG industry.
- Proficiency in developing and executing shopper marketing strategies.
- Excellent communication and collaboration skills.
- Strong analytical skills with the ability to interpret market trends and consumer behaviour.
- Experience managing marketing agency relationships.
Job Offer
An exciting contract with an FMCG business, which could potentially extend beyond 3 months.