Job Title: Senior Paid Media Executive
Location: London, UK
Job Type: Full-time, Permanent
**About the Role:
We are seeking a highly skilled and dynamic Senior Paid Media Executive to join our vibrant team in London. This role is ideal for someone with a passion for digital marketing, specifically paid media, and a proven track record in managing successful campaigns across multiple platforms. The successful candidate will play a key role in driving our digital marketing strategies, optimizing performance, and maximizing ROI for our clients.
**Key Responsibilities:
-
Campaign Management:
-
Develop, implement, and manage paid media campaigns across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
-
Monitor and optimize campaign performance to meet KPIs and objectives, ensuring campaigns are delivered on time and within budget.
-
Conduct regular A/B testing to improve ad performance and conversion rates.
-
Strategy Development:
-
Collaborate with the marketing team to create innovative paid media strategies that align with business goals and objectives.
-
Provide insights and recommendations based on data analysis to enhance campaign effectiveness and identify new opportunities.
-
Budget Management:
-
Manage and allocate budgets effectively across campaigns to ensure maximum efficiency and ROI.
-
Prepare detailed performance reports, analyzing the success of campaigns and providing actionable insights.
-
Analytics and Reporting:
-
Use tools like Google Analytics, SEMrush, and other analytics platforms to track campaign performance.
-
Generate detailed reports on campaign performance, presenting insights and recommendations to stakeholders.
-
Client Management:
-
Serve as the main point of contact for clients, maintaining strong relationships and ensuring client satisfaction.
-
Provide regular updates and reports to clients, discussing campaign performance and future strategies.
-
Team Collaboration:
-
Work closely with the creative and content teams to ensure that all paid media content is aligned with broader marketing strategies.
-
Mentor and support junior team members, fostering a culture of continuous learning and development.
**Requirements
- Technical Skills: Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other digital advertising platforms. Experience with Google Analytics, SEMrush, or similar tools is essential.
- Analytical Skills: Strong analytical and problem-solving abilities, with the capability to interpret data and make informed decisions.
- Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
- Attention to Detail: High level of attention to detail, ensuring accuracy in campaign execution and reporting.
- Adaptability: Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Education: Bachelor's degree in Marketing, Business, or a related field is preferred, but not mandatory.
**Benefits:
- Competitive salary with performance-based bonuses.
- Opportunities for professional growth and career development.
- Flexible working hours and the option for remote work.
- Access to ongoing training and learning resources.
- A vibrant and inclusive workplace culture in the heart of London.