MARKETING EFFECTIVENESS MANAGER
UP TO £60,000 - £70,000 + BENEFITS
WATFORD
THE COMPANY
As a Marketing Effectiveness Manager in this company, you will be at the forefront of Marketing Effectiveness using the most advanced techniques across MMM, Econometrics, ML, AI and more. This is an opportunity to work amongst talented individuals across a wide range of projects in a fast-paced environment.
THE ROLE
As a Marketing Effectiveness Manager you will be working on the following;
- Developing and maintaining stakeholder relationships
- Using econometric/MMM methods to analyse marketing effectiveness and give essential recommendations
- Using tools such as SQL/Python/R
- Building technical models from scratch
- Working closely with stakeholders across the business including the systems team who specialise in software development
- Embedding MMM and Econometric learnings into tangible outcomes
YOUR SKILLS AND EXPERIENCE
The successful Marketing Effectiveness Manager will have the following skills and experience:
- Experience within the MMM/Econometric fields, ideally with some hands-on experience in similar techniques
- Experience working with tools used for MMM/Econometrics such as Eviews/R/Python
- Good understanding of marketing effectiveness is desirable
- Good communication and stakeholder skills
THE BENEFITS
The successful Marketing Effectiveness Manager will receive a salary between £60,000 to £70,000 and an extensive benefits package.
HOW TO APPLY:
Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.