Central Employment are delighted to working with a fast growing, global digital creative media agency based in Newcastle.
They are seeking a talented creative and data driven Paid Media Specialist to join their team. The ideal candidate will be responsible for managing paid media activities, including social media, advertising campaigns, and market analysis.
Responsibilities:
- Manage and deliver on paid media marketing activity with a focus on paid search and paid social
- Implement the paid media marketing strategy to acquire new customers and maximize performance of existing customer base
- Plan and implement strategies across paid channels with a focus on Google, Meta, and Tiktok; identify potential areas for improvement
- Discover and explore new opportunities for paid media to support brand growth
- Analyze Google Analytics and other performance data to generate marketing strategy and performance reports
- Drive innovation and explore new paid media opportunities
- Collaborate with E-commerce Manager and stakeholders to create a successful digital environment
Experience:
- Proven experience in paid media campaign management and activation
- Proficiency in using Google tools such as Google Ads and Google Analytics
- Strong analytical skills with the ability to interpret data and trends
- Excellent communication and negotiation abilities
- Ability to work effectively in a fast-paced environment
- A creative mindset with a strategic approach to media planning
- Operated within Digital Media agency setting