Event Marketing Manager
London/Hybrid
Circa £45000k + Bonuses
My client... Is a rapidly expanding conference & research specialist looking for a bright, proactive, creative and savvy event marketer to join the team for a dynamic permanent role in London, helping to grow the brand presence through lead generation, delegate acquisition and associated marketing activity across our portfolios.
Skills & Expertise Required...The Senior Marketing Manager must have a strong grasp of event marketing fundamentals, lead generation and digital marketing and are looking to stretch their entrepreneurial and leadership side. This role involves taking responsibility for accessing relevant audiences, creating great sustainable media partnerships and growing business communities associated with our brands across the world. This person needs to be hands-on, enthusiastic, ambitious, adaptable and flexible with strong work ethic.
In addition, the Marketing Manager will be responsible for developing the event marketing strategy and providing end- to-end management of all marketing campaigns within the strategy, partnership campaigns.
Strong interpersonal skills, a positive and proactive attitude, and the ability to keep up in a fast-paced environment are needed with a background in copywriting, digital marketing, social media engagement, media partnerships- all combined to create a positive customer online experience.
Primary Responsibilities:
- Event Marketing and Brand Campaigns - Developing and delivering cohesive marketing campaigns that achieve targeted delegate registrations and revenue.
- Lead Generation - Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients.
- Media Partnership Sourcing and Management - continually source and maintain positive relations with partners for innovative ways to increase measurable value for the business
- Site management / SEO/PPC and SEM - monitor and continually improve organic and paid search results in order to increase web traffic, plus overall event site management (content and design)
- Event and Event Site analytics - manage all event weekly trackers, site analytics and closely measure performance of activity, promotions and usability.
- Cross department collaboration - works closely with production and sales teams, plus external web developers, designers and other external teams
- Copywriting and Content - creates dynamic and exciting copy for all marketing material (onsite and offsite at events), ensures that web content, web offers and online elements are continually evaluated, updated and enhanced, creates and executes strategic media/content partnerships for site stickiness
- Social Media and Community - Maintain Customer Engagement online through LinkedIn, Facebook, Twitter (and others) with interesting topic discussions, active participation in conversations online, as well as repurposing and promoting content