Role: DTC Acquisition Marketing Manager
Duration: 12 Months - Maternity Cover
Location: London, UK
Duties
Client have invested significantly in direct-to-consumer propositions and this role will be instrumental in building a rigorous strategy to bring consumers to both TheBar.com and Malts.com. The role, based in 1HQ, will be key in working closely with DTC Trading, Activation and the Global Digital Factory. The role involves regular interaction with both GB l and senior Global stakeholders and requires experience of presenting upwards within a matrix organization. You will also be responsible for the use of tools and tech such as Salesforce and our CDP, whilst leading the organization in terms of data sharing and driving efficiencies in other areas of Client.
Top Accountabilities
- Own and deliver the Media and CRM strategies for GB DTC.
- Drive effective paid media planning and optimisation that delivers growth in line with DTC ambitions
- Lead the annual Client connections planning process with PHD, our agency partner, for DTC
- Work with agency partners on weekly/monthly reporting requirements
- Support the rollout of new tech and tools across CRM and media, leading from a DTC perspective
- Working alongside agency support to plan out all CRM journeys, automations and triggers and sign off final creatives and roadmaps
- Work collaboratively with the global teams to ensure that GB strategy is aligned to the longer term aims of the Global Brand Teams and Global D2C Teams
- Management of the SEO content specialist within the team and lead support for the Community Manager for TheBar.com
- Lead agency relationships for content, CRM and media for DTC
- Work collaboratively with your peers on delivery of the 360 degree plans covering promotions, activations, commercial and CRM
- Support the team where required on developing activations, consumer experiences and general digital marketing efforts
- Act as a DMC (Client Marketing Code) champion within the team, ensuring content and processes adhere to our guidelines
Skills
Ideal experiences / Qualifications / capabilities
- Experiencing leading media and CRM strategy with a Direct-to-Consumer environment
- Digital marketing expertise, including CX, UX, multi-channel campaigns and working to a commercial plan
- Commercially astute with experience creating plans that deliver business growth
- Awareness of creative best practice across digital marketing channels
- Experience in eCRM and general understanding of the UX on websites
- Excellent attention to detail, time management & prioritisation skills with the ability to manage multiple stakeholders across multiple projects.
- Project Management, Analytical and core selling skills.
- Experience of presenting to Board Level members.
- Desire to create change & to build the business of tomorrow
- Proactive relationship builder
- High resilience & positive attitude - able to build powerful relationships and work collaboratively within a team cross-functionally.
- Problem solver & solution-based team player who can deal with ambiguity & adapt quickly