Digital Marketing Executive
£25-35k
SW London
VR/10366
A great opportunity has arisen for a marketing graduate with strong digital skills and industry experience to join a rapidly expanding and very well-established telecommunications company.
Working alongside the Sales Director the successful candidate will be responsible for co-creating and executing the company's digital marketing strategy and campaigns. Involved throughout the campaign ideation, planning, implementation, measurement and optimisation. Ensuring that the company is actively visible and present across various digital marketing platforms and helping to increase digital sales, lead generation, brand engagement, and conversions.
The successful candidate must live locally.
Role and responsibilities
- Assist the team in the development of the overall digital marketing strategy.
- Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
- Manage social media marketing campaigns as well as building and maintaining presence across multiple social media channels
- Manage digital advertising campaigns.
- Manage website SEO with developers, as required.
- Managing email marketing campaigns.
- Monitoring marketing campaign budgets and advise of status.
- Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
- Developing and maintaining CRM and Hubspot platform.
- Creating customer and reseller brand literature.
- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
Skills and experience required:
- Previous experience in all aspects of digital marketing with hands on industry experience in a similar role
- Be aware of competitors, assessing impact and shaping future digital marketing strategies.
- Exceptional proven digital social media capability.
- Creative writer presenting material with relevant tone and style in line with the company's brand and image.
- Outstanding communication and collaboration skills
- Ability to innovate through fast-paced change of the digital media industry.
Desirable but not Essential
- Adobe suite and Photoshop
- HTML/CSS
- Hubspot Marketing experience