**Digital Marketing Executive
Location: Northamptonshire
Department: Marketing
Reports to: Head of Marketing
Type: Full-Time, Permanent
Salary: £32,000 - 35,000 per annum
**About the Company
Join a leading organisation in the health and wellness industry with a strong presence in both B2B and B2C markets. Committed to innovation, education, and prevention, join a business that offers science-backed products and services that improve lives every day.
**Role Overview:
We are seeking a strategic and hands-on Digital Marketing Executive to lead digital initiatives across both B2B and B2C channels. This role is responsible for delivering growth through data-led campaigns, CRM automation, and eCommerce optimization. The ideal candidate will thrive in a fast-paced environment and bring a strong mix of strategic thinking and executional excellence.
**Key Responsibilities:
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Strategy & Campaign Execution
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Design and deliver digital marketing strategies to grow brand awareness, traffic, and customer retention across B2B and B2C audiences.
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Run targeted digital campaigns focused on addressing consumer pain points and moving customers through the buying journey.
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CRM & Marketing Automation
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Lead the development of customer journeys using CRM platforms (e.g., HubSpot) to automate and personalize user engagement.
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Create onboarding programs and training materials to support adoption of CRM tools internally and across global teams.
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eCommerce & Website Optimization
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Oversee and enhance the performance of both B2B and B2C eCommerce sites, including landing pages and product detail pages, to maximize conversion and user experience.
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Retail & Partner Collaboration
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Coordinate with major retail and distribution partners to align promotional activity both online and in physical retail environments.
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Project & Agency Management
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Manage external agencies and freelance partners to execute campaigns and large-scale projects efficiently and on time.
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Performance Analysis & Reporting
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Utilize tools like HubSpot and Google Analytics to monitor campaign success and report on key metrics to senior leadership, including international stakeholders.
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Cross-Market Collaboration
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Share insights and best practices with international markets and contribute to the global marketing strategy.
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Act as a brand ambassador at both consumer-facing and professional events.
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Training & Mentorship
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Deliver internal training to upskill teams on digital marketing tools and practices.
**Ideal Candidate Profile:
- Significant experience in digital marketing across both B2B and B2C environments.
- Advanced knowledge of CRM systems (preferably HubSpot), marketing automation, and performance analytics.
- Strong background in managing eCommerce platforms and digital customer journeys.
- Skilled in stakeholder communication, including executive-level reporting.
- Confident managing cross-functional teams, external partners, and global collaboration.
- Highly analytical, with a focus on delivering measurable results.
**How to Apply
Follow the prompts to apply today or send your CV to:
krossiter-