At American Golf, we're passionate about golf and dedicated to helping golfers of all levels enhance their game. We believe in delivering exceptional service, offering expert knowledge, and providing the latest and greatest in golf products. As the largest golf retailer in Europe, we take pride in our commitment to excellence and in fostering a vibrant, customer-focused community of golf enthusiasts.
As the Senior Content Manager, you will be at the forefront of American Golf's storytelling, ensuring our content is not only on-brand but also engaging, innovative, and relevant for all golfer types. You will be pivotal in driving our content strategy across all business channels and touchpoints.
Key Responsibilities:
- Work with the Head of Marketing and Content to define and execute a forward-thinking content marketing strategy.
- Uphold and evolve American Golf's brand DNA and identity, ensuring consistency across all content.
- Develop and maintain a strategically aligned, impactful content calendar that resonates with our audience.
- Lead the creation of compelling written and video content for both external and internal audiences, ensuring it captivates and informs.
- Identify and leverage new opportunities for content innovation and optimise delivery across various channels.
- Oversee content development for online platforms and omnichannel campaigns to boost American Golf's online presence.
- Direct efforts to generate engagement and enhance brand presence on social media platforms.
- Write, edit, and proofread content, developing a robust cross-platform content strategy.
- Ensure seamless user experiences across a range of content platforms.
- Maintain editorial governance of the brand's voice, style, and tone.
- Design and own performance metrics to track success across channels and strategic objectives.
- Lead and inspire a creative team of three, fostering a collaborative and high-performing environment.
The Candidate:
- Data-Driven Communicator: Passionate about building a communication strategy rooted in data insights.
- Content Strategy Expert: Proven experience in creating and implementing effective content strategies.
- Content Management Pro: Skilled in managing diverse content across multiple platforms.
- Social Media Savvy: Adept at leveraging social media to build brand presence and engagement.
- Problem Solver: Strong problem-solving skills with the agility to adapt in a fast-paced, ever-changing environment.
- Project Management Guru: Experienced in managing projects within a matrix or cross-functional setting.
- Creative Proficiency: Proficient in Photoshop and skilled in image and video editing.
Join us at American Golf and lead the charge in creating impactful, engaging content that resonates with golfers everywhere. If you're a strategic thinker with a passion for storytelling and a knack for leading creative teams, we want to hear from you!