My client:
Established in 2005 my client is a responsible fashion brand that continue to lead the way in sustainable and ethical fashion - putting people and our planet first. They partner with artisans and suppliers, primarily in Kenya and India, to create contemporary and stylish clothing collections for women and men using natural, organic and sustainable materials.
They are a multi-channel retailer with a successful online channel, wholesale including marketplaces and retail shops in UK and Barbados. They focus on selling ethically sourced and sustainable beachwear, clothing and accessories.
Summary of role:
My client are looking for someone who lives and breathes graphic design, bringing to life brand and product messages across print with confidence, to deliver rich design that supports the delivery of standout campaigns they can be proud of.
An excellent communicator, the successful candidate will be responsible for producing 10 brochures / direct mail a year, working on the content and analysing results with the wider team.
You will have managed teams across print design, ideally in a retail environment, and have demonstrable experience of delivering creative excellence on time and to budget, with an overarching view of all seasonal campaign assets.
Responsibilities will include:
- Lead and develop the Graphics team to create high quality, engaging visual marketing print assets with an overarching view of all channels.
- Manage and produce the Direct Mail (DM) brochure to include the print wrap design, page layouts, correct images and copy content (approx 10/yr) including negotiating print costs and postage with external agency. Working with the Head of Ecommerce and Buying team to select the right products for each brochure, reacting to trading decisions on high stock and sold-out lines.
- Manage the overarching creative of the bi-monthly 'Loves' editorial magazine, including supporting with copy.
- Manage store seasonal assets and POS (including sale/mark down) to deliver on time and to budget.
- Manage the seasonal Photo library to ensure all images are correct for colour, image, resolution and archive any not to be used.
- Manage and produce the seasonal Press and PR Lookbooks.
- Ensure creative assets are tightly aligned across all channels and fit for channel purpose.
- Manage the team workflow to ensure all tasks are allocated to team members with a clear understanding of time needed and best fit skill set.
- Manage the workflow system (Monday) to ensure all critical paths are established and deadlines are delivered.
- Manage any external creative agency/freelance support.
- Be an accessible point of contact for Graphics, to welcome feedback/changes/requests in process changes.
- Manage cost efficiencies within the team.
- Be proactive, demonstrate excellent communication and planning to ensure timely management of all workload, be prepared to respond to tactical business requirements
- Manage team holiday calendar and monitor sickness and general attendance across the team.
- Recruit team member when necessary including the year long intern