Earlypay Senior Marketing Manager
We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.??
Love Work. Love Life. Be You
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- is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.?
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you. ???
About you:?
As the EarlyPay Senior Marketing Manager, you will develop and own the strategic marketing plan for the EarlyPay business working with sales, product to deliver against pipeline, order and revenue targets. The role will drive the development and execution of key marketing programmes that will grow incremental revenue for the business both primarily within the existing Access Group customer base as well as supporting overseas expansion. You will craft compelling messaging and content for our EarlyPay key target segments and develop strong propositions.
Day-to-day, you will:?
- Support the development of EarlyPay product propositions, messaging and content for target personas tailored for each market segment.
- Gain in-depth understanding of the buying process and the buyer DNA in order to execute relevant sales enablement and nurture programmes that improve conversion rates.
- Build collaborative relationships with your key internal stakeholders through frequent, consistent and effective interaction.? Act as the trusted, go-to-person for EarlyPay marketing.
- Develop your sector knowledge to build and execute multi-channel marketing programmes to drive lead generation and improve win rates.
- Develop programmes to engage our EarlyPay customer base to launch new capabilities (eg. Vouchers) and drive activation among end users.
Your skills and experiences might also include:??
- Proven B2B Marketing experience, preferably in a software business.
- Experience of or demonstrable understanding of creating compelling Marketing propositions and translating these into engaging Sales enablement programmes.
- Have demonstrable and excellent verbal and written communication skills with the ability to understand and translate product information into customer outcomes.
- Demonstrated experience of implementing successful marketing programmes and lead generation campaigns using a wide variety of media and mediums.
What are we all about??
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than?100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.
Love Work. Love Life. Be You.