Position: Marketing Manager
Location: London
Reports to: Global Marketing Director
Direct Reports: Trade Marketing Executive, Creative Executive
Salary: £50,000-£60,000
Currently partnered with a luxury premium brand who are currently seeking a dynamic and experienced Marketing Manager to join the team and take charge of all marketing-related matters. This role is pivotal in ensuring the brand is consistently and effectively communicated across various channels globally.
Main Duties & Responsibilities:
- Collaborate with the Global Marketing Director to deliver and implement the global marketing strategy.
- Manage and allocate the marketing budget across different communication channels (print, online, PR, event marketing).
- Ensure consistent global communication of the brand across various media.
- Plan and execute media strategies and assess post-campaign effectiveness.
- Work with the Head of Digital to execute digital strategies (web, digital campaigns, social media).
- Support the global sales team while maintaining brand guidelines.
- Manage communication with retailers and oversee the "look & feel" of trade fairs.
- Write briefs, appoint, and manage external agencies (advertising, digital, design).
- Produce brand and product imagery and copy for the company and its partners.
- Set and enforce brand guidelines for global implementation.
- Support the Brand and Product Training Manager in training the business network on brand.
- Design and implement consumer marketing actions such as targeted events or mailings.
- Oversee trade shows and events.
- Conduct regular brand reviews to benchmark against competitors and initiate corrective actions.
- Manage the marketing budget centrally and in various countries.
- Deliver regular reports on key marketing metrics to the Sales team.
- Act as a brand ambassador and second-in-command to the Global Marketing Director.
Required skillset:
- University degree.
- Minimum of 5 years of relevant experience in communication (company or agency).
- Experience in working with and managing external agencies/suppliers.
- Strong creative and communication skills.
- Proven experience in digital media and delivering a 360º marketing plan.
- Experience in managing a budget and being results-oriented.
- Ability to work in a small organization, hands-on, and as a team player.
How to Apply: If you have a passion for luxury and premium brands with the relevant skillset in marketing please apply below.