Reed Business Support are actively recruiting for a Digital Marketing Manager on behalf of our client based in Darlington.This role is ideal for an enthusiastic and dynamic individual with a high level of expertise across all digital marketing disciplines. You will be managing SEO/PPC, web optimisation, social media campaigns, video marketing, content creation, and copywriting to engage our target audiences across various digital platforms.
Day-to-day of the role:
- Develop and execute a comprehensive digital strategy to enhance brand visibility and drive engagement.
- Conduct keyword research and implement SEO/PPC best practices to optimise website performance and increase organic traffic.
- Utilise Google Analytics 4 to analyse metrics, measure website effectiveness, track marketing activities, and generate reports to inform strategy adjustments.
- Manage video creation, including filming, editing, and producing content for social media.
- Execute engaging social media campaigns across various platforms to foster engagement and drive conversions.
- Create compelling content across various digital channels, including blog posts, articles, press releases, and social media posts.
- Write captivating copy that resonates with our target audience and reinforces our brand message across all digital touchpoints.
- Manage website using WordPress to ensure an optimal user experience and effective data capture mechanisms.
Required Skills & Qualifications:
- Bachelor's degree in marketing, or a related field.
- At least 5-10 years of experience in digital marketing.
- Proven track record in managing comprehensive digital campaigns across multiple platforms.
- Expertise in SEO/PPC, web optimisation, social media campaigns, email marketing, content creation, and copywriting.
- Google Analytics 4 qualification or demonstrated expertise in analytics and data-driven decision-making.
- Strong copywriting skills with meticulous attention to detail and excellent communication abilities.
- Creative thinker with a passion for industry trends and emerging technologies.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Benefits:
- Competitive salary of up to £45,000 per annum.
- Hybrid working option with weekly office attendance.
- Engage with AI & emerging technologies.
- Be at the forefront of developing and executing innovative digital strategies.
To apply for the Marketing Manager position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this role.