Franco Manca is a successful, growing company with an emphasis on fresh and simple food made with pride. Since our 2008 opening in Brixton Market, we have created an amazing reputation by using nothing but the freshest ingredients to produce our Neapolitan inspired sourdough pizzas. Our menu has 10 pizzas plus specials which change daily, sourcing only top-quality ingredients at great value prices. We have over 70 pizzerias in the UK and have more openings in the coming months.
We are looking for a Head of Marketing to lead our marketing team located in our central London offices. Reporting to the Chief Marketing Officer, this is a hugely creative role with lots of potential to shape and play a pivotal part in looking after and building a well-loved brand at a very exciting stage of growth.
As Head of Marketing, you will be responsible for developing and executing marketing strategies that drive brand awareness, lead innovation, and revenue growth. You will work closely with the senior leadership team to ensure that our marketing initiatives are aligned with our company's values and objectives.
A bit about the role:
- Responsible for the Franco Manca marketing function from scoping, planning, implementation and evaluation working across the whole business to make sure everyone is looped in and execution is spot on
- Brand guardian of all touchpoints and comms (restaurant, social, CRM, PR), ensuring everything is in line with our brand guidelines and values
- Manage the marketing budget and ensure that resources are allocated effectively
- Manage and mentor a team of marketing professionals
- Full creative license granted, we are looking for new ideas, challenges to the norm and the creation of moments that build the brand but also deliver sales and collaborate with other teams to ensure that our marketing initiatives are aligned with our company's goals and objectives
- Local marketing is a core part of the role, supporting the operations team in maximizing opportunities locally, prioritizing resource and educating on best practice
- Take the lead on new pizzeria openings, overseeing all activity for launch and liaising with third parties to launch brilliantly in the local community
- Conduct market research and stay up-to-date with industry trends and best practices
A bit about you:
- We'd love to speak to you if you have minimum 5+ years of experience in marketing including 3-5 years' experience in a senior role (Head of Marketing or Senior Marketing Manager), in the Hospitality industry (or in a blue-chip food company).
- The right candidate will have solid brand building experiences. Creativity is key, we want you to push the boundaries trying new and unexpected marketing activity whilst being able to protect the core essence of the brand
- You'll need to be commercially savvy with an understanding of both the long and short term tactics to grow the business and protect our brand value.
- Experience using marketing tools and platforms, including marketing automation, Google Analytics, and social media advertising platforms.
- You'll be highly planned and organized, able to manage multiple projects and workstreams through to completion. Proven track record in making things happen - delivering results quickly and efficiently
- Comfortable at communicating and collaborating at all levels from the leadership team through to working with our pizzeria teams
- A passion for food and for the hospitality industry is a must, you'll need to keep up to date with the latest industry knowledge and take inspiration from others. You will be involved in delivering authentic delicious seasonal menus.
What's on offer:
Up to 75,000 per year
You will get a bonus to reward excellent performance, a laptop, phone, flexible working (3 days at the office are required) and a LOT of sourdough pizza.
On top of that you will also get enrolled in our company pension scheme, private healthcare plan and Employee Assistance Programme.
Franco Manca is an equal opportunity employer and all applications will be considered for employment without any form of discrimination. We're interested in your marketing skills, your talent and your potential.